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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Feb 8, 2022

Today we are going to be talking about engagement on your webinars. Good news and bad news. The bad news is that there seems like there’s not going to be a lot of room for a lot of large in-person events for the next couple of years to come. So speaking on stages in front of large audiences, the opportunities for that are going to be few and far between. The good news is that there are a ton of opportunities for webinars, virtual summits, and presenting on virtual stages. 

One of the key challenges to this is making sure that your presentation is highly engaging because being at home as an attendee of a virtual event there are plenty of ways to distract yourself, to pay attention to other things going on, and to not be as engaged. We have all been experiencing a lot more calls on Zoom and a lot more time in front of screens so people are fatigued. So if we want to keep their attention and keep them engaged throughout the whole time we need to improve how we present and what we present in order to maintain that engagement throughout the process. 

In This Episode: 

  • One of the best ways to create engagement and get people energized is to be a little more over the top than you think you should be. Your energy is going to be infectious. A good rule of thumb is to be 110% energized. 
  • Know your tools and your software in and out before you present. 
  • Acknowledge their struggle, that they have been trying hard to solve this problem, and then promise them that you have something that is going to be different and better. 
  • And so much more!!!