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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Apr 5, 2022

Today on the show we have Jessica Pantermuehl. Jessica is an expert in branding and design and helps hundreds of health coaches and health experts get clear on their branding and be consistent in their messaging and visuals across all of their platforms.

Today on the podcast we are going to discuss 3 of the simplest most basic steps that you need to really start improving and enhancing your brand. This is going to go a lot deeper than just choosing a couple of colors. Of course, we want to choose colors and a logo but we are going to go deep into how do we actually make those choices, what information do we need to develop and design a brand that is going to help us be successful and attract the right kinds of customers. Lots of great stuff to cover today.

In This Episode:

  • The concept here is to create a clear connection with what it is our ideal target market and our ideal clients want and the feelings, emotions, and vibes that are brand is portraying to create the right fit for that. 
  • Really having that defined clear personality and then clearly communicating it within each of the various marketing touch points that you have within your business is key. 
  • Being intentional about infusing those brand adjectives at each touchpoint is really what will create that consistent feel and consistent experience with your brand. 
  • And so much more!!!

Connect with Jessica Pantermuehl: