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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Sep 8, 2020

I am at an event in Las Vegas surrounded by some great influencers and thought leaders. A potential high-ticket client I have been speaking with is there. He was everything I was looking for in a perfect client. Between talks, at this event, we set up a meeting to finalize the plans for how we were going to work together. As I begin to share my plan, I sensed distress, and the big value I am bringing seems to be lost on him as he nickels and dimes me at every possible detail.  

A perfect client that doesn’t recognize your value is not actually such a perfect client after all and this time I had to politely decline. I look inward and start to wonder why so many of my potential ideal clients were missing the point. The main tool I use for enrolling new customers, a solid presentation has become something that I just wing.  Would I trust others to do that in my life? In this conversation, I realized my success impact and value as a coach was directly linked to my ability to communicate that impact and value. 

I started to learn all the great secrets of great presenting to create trust, eliminate objections, and build a desire for the true value of what I do. I started investing and educating myself and I discovered how some areas of my expertise could create blind spots for me.  In this episode, I share four crucial blind spots even thought leaders have when storytelling. 

In This Episode:

  • A perfect client that doesn’t recognize your value is not actually such a perfect client after all. 
  • As you begin to recognize your blind spots you can start to adjust the stories you tell. 
  • You can tailor the language to create the experience your audience is looking for.  
  • And so much more!