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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Jul 20, 2021

Today we are talking about one of my favorite things to explore with the clients I am working with. We are talking about mental static.  What is mental static and how does it impact your sales? That is what we are going to be exploring today. 

Mental static is one of the biggest sales killers out there when it comes to speaking and storytelling. Today I am going to share five mental static creating mistakes and what to do about them. 

In This Episode: 

  • Mental static is one of the biggest sales killers out there when it comes to speaking and storytelling. 
  • Often people will dive right into what they have to teach without giving an overview of the content and creating a clear picture of where we are going and why it is valuable to the audience.  
  • Another mistake is giving lots of options for what they need to do next. Choices are static. We just want to have one next step that is so clear for them. 
  • And so much more!!!