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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

May 12, 2020

Though my best-known books are Selling with Story and The Story Engine. Not many people are aware that The Story Engine wasn’t my first book.  My first book was called The College Entrepreneur.   At the time I felt this really big gap between two narratives that I was hearing.  There was the entrepreneur narrative saying don’t go to college at all, and it’s a total waste of time and money. Instead, start a business and learn on the streets.  Or the main-streamed university perspective to just keep working to get your degree.  I felt like there was a middle ground that wasn’t being discussed.  Because of my experience at the University of Utah, I was able to see what the university was like behind the scenes. I believe that it is important to graduate with much more than just a degree.  The piece of paper on its own isn’t really going to get you the career that you want.  I feel like there is nothing better than starting a business to do that.  That is why I wrote The College Entrepreneur.

In This Episode: 

  • One of the biggest risks out there that I've seen 

  • Why it's important to invest in yourself

  • Why networking is so important in the business world
  • and so much more!