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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Jun 4, 2024

Today we discuss the importance of understanding the underlying question of 'what is this conversation about?' This question determines the course of the conversation and how everyone involved feels understood and respected. I emphasize that this concept applies not only to personal conversations but also to presentations, sales calls, and content creation. By addressing the 'what is this about' question, speakers can connect with their audience on a deeper level and achieve better results.

On This Episode

  • The question 'what is this conversation about?' determines the course of the conversation and how everyone involved feels understood and respected.
  • Understanding the 'what is this about' question is crucial in personal conversations, presentations, sales calls, and content creation.
  • By addressing the 'what is this about' question, speakers can connect with their audience on a deeper level and achieve better results.
  • Consider the deeper meaning and impact of the conversation topic to create a sense of safety, trust, and engagement with the audience.