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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Dec 10, 2019

Being able to attract and serve the right audience is crucial to your success in business. But how do you get crystal clear on your ideal customer? In this week’s episode, I talk about the 3 traps that most entrepreneurs fall into. Then I invite my agency’s copywriter, Holly Williams, onto the show to give you 3 quick and easy ways to settle the “ideal client” mystery once and for all.

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Resources Mentioned 

Fill-in-the-blank Signature Statement

Jerry Of The Day

The Blissful Bride

Warby Parker


Tomahawk “Too Much Sauce” Tuesday 1

Tomahwak “Too Much Sauce” Tuesday 2

3 Lessons We Learned From This Episode 

  • Three very clear ways you could be causing your clients to run away from your messaging (2:56-9:35)
  • Practical tips for refining your signature statement so that you can align with your ideal customers in one strong sentence. (25:47-26:38)
  • The ONE surprising technique you can use to sleuth out your audience AND discover a way to position your message as the go-to solution (18:28-21:50)

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