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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Jul 14, 2020

On today’s episode, I am talking to John Ainsworth. John Ainsworth is an expert in helping people to build funnels to sell more of their digital courses.  We are going to learn many different lessons from John including copywriting, storytelling, course design, and understanding your audience all built around how we sell more digital courses that we worked so hard to create.  

John is the CEO and founder of Data Driven Marketing. John has been building automated funnels for over 10 years. He’s certified by the Chartered Institute of Marketing and Digital Marketer. He’s helped online course businesses increase their revenue by 25-300%.

This is a great episode if you have a digital course and what to learn how to sell more of it or maybe you are considering creating your first digital course and aren’t sure what that would look like or the best way to go about it.  Listening to John today will give you some really good insights into what is most important when it comes to selling a course and keeping people engaged and successful through your course. 

In This Episode:

  • How do you market in a way that is helpful and friendly and not aggressive and pushy?
  • You can use storytelling to show what their life is going to be like after taking the course.    
  • Courses are a hot topic right now.  It is a hugely growing market and more and more people are wanting to take online training.  
  • And so much more!