Dec 11, 2018
Today on the show we have Kieron Sweeney. Kieron is an entrepreneur and a coach from Vancouver, British Columbia. I got to meet Kieron as a guest on his radio show, Entrepreneurs of Influence nearly a year ago. And I was blown away by his experience and prowess in so many different areas of entrepreneurship and speaking in mindset and setting up a business that is scalable that can grow quickly. He's just got so much experience. He's worked with over half a million entrepreneurs and has really really powerful systems and frameworks. And so I invited him to come onto the show today first and foremost to talk about speaking and building a business around that. Because he has done that so successfully and helps a lot of people do that.
Key Takeaways
[2:54] What Kieron relies on to further his success
[5:16] The one thing you need to do to move forward
[9:34] Overcoming what holds most people back from pursuing public speaking
[12:58] The tools you need to start your speaking career
[15:31] How to obtain speaking opportunities
[20:25] Balancing bringing value to your potential customers and not giving away the store
[27:27] The key to moving your business forward
[31:06] How to use your speaking opportunities to attain clients
[32:56] The art of how to charge for your services
Links and Resources Mentioned in this Episode
Email: kieron@kieronsweeney.com
Kieron’s Books
Life's Golden Buckets: The Budgeting Habit of the Super Rich
Buy Back Your Life: How To Get Rich Without Losing Your Soul
Transcript
Kyle Gray:
Hello everybody and welcome to the Story Engine podcast. My name is Kyle Gray and today on the show we have Kieron Sweeney. Somebody who I met through some common connections. It might have been up to a year ago. He had me on his radio show and we stayed in touch and I just loved the amazing and varied things that you are doing. You've started up a bunch of businesses. You're a great speaker and are traveling a lot to speak, and you've connected with a lot of really influential people. So Kieron, thank you so much for joining us today.
Kieron Sweeney:
Welcome. Thanks for having me.
Kyle Gray:
Something that I like to open up the show with since it's about storytelling, I'd love to hear a story from you about a defining moment in your life that really has made you into who you are today, and then use that to kind of introduce what you're up to, who you help, and what you're excited about in your business right now.
Kieron Sweeney:
Awesome. Good question. A defining moment. I went to this seminar in 2006 and I've always been a big fan of personal development and learning. I've always had mentors, coaches, and I always relied on the advice of others to create success, and I highly recommend it. It's like if you're gonna build an investment portfolio, you either learn how to do it yourself or you get an advisor. If you're gonna do your own books and financial statements, you either learn how to do it or you hire a good accountant. Same with a lawyer. Same with anybody. If you're gonna be in business, hire a really good entrepreneur somebody who's already cut the path as they say.
Rely on the expert advice of others to create your success
I went to this event in 2006 in Vancouver. It was a three-day seminar. I was really impressed with it. I really liked the energy. I really liked a lot about it. I learned a lot of things that I hadn't learned before in a kind front end seminar. And I signed up for a few courses and I took this course that was like a camp. And it was an empowerment camp and really working through what's really holding me back and I was already doing well and to actually just previous appearance sold a business and was building a house and but for me there was always like I wanted to do more.
And I remember the person who invited me to go to this event said you should think about becoming a speaker and in training people. I said, "No, I haven't achieved enough in life yet to be able to do that." I mean, you got to be really highly successful, have done a really great thing to be authentic. And she says, "No, you've done just fine and you can do it and you got great charisma and you've got great this. So I went to this course, sign up for this other course, went to this camp and that's what I realized that I was really selling myself short and I wasn't playing big enough. I went through these processes, I can't disclose the types of processes, but it really was a defining moment because it really opened me up to believe that I really could do a heck of a lot more.
And so within a year, I was traveling the world as an international speaker. I was training high-level training courses all over the world. And I just, I made a decision to change my own game. And I learned at that moment that everything is just a decision. Once you decide you're gonna go to that next level, go to that next level of client, go to wherever you want to go. It's like you want to book a trip, you book a trip, say one of Hawaii. Okay. You just book the trip, so that's the intention. Now you're going to do everything they do to get there, but it's starting with that intention. As soon as you start with that intention, I'm a real believer that once you set the intention, the universe follows. That everything starts to open up and it's almost kind of like you are the guidance system and you create the direction. You set the compass.
And in the scope, you're going to have to do the work and you have to go. You're going to be faced with obstacles. Things are gonna happen, but you know what you're going to get there. The plane always arrives. It's just, is it going to arrive on time or is it going to be late? One or the other, or is it going to run into some turbulence along the way? Probably. And so this is what happened. And so when you decide where you want to be in life, you'll get there. It's just what stops us is our own fears our own doubts, we all have to. I can promise this, I've worked with ... I've been on stages with some of the top speakers in the world, even Tony Robbins, they all have doubts. They all have had worries. So if you're listening to this, it's normal to have fear. It's normal to have doubts its normal to have worries. Just be willing to move through the-
Kyle Gray:
First of all, we love the story. And it was a glimpse into you, I have not seen yet and I think that it's so cool how you were able to build something so quickly in a year and I think it surprises people once you have your mindset in the right place, what you can really achieve in a relatively short time. So what I want to do and something that stood out to me and a nice segue into what you were just saying before, you said when somebody suggested you'd be a speaker, you said, "Oh, well, I haven't done anything that interesting. I can't be a speaker." And I think that you've worked with many, many people on this same problem that you started with and I'm sure that that objection has come up many times and the people you've coached, but what are some of the most common reasons that when you say you should be a speaker to somebody, they feel like, oh, no, it's not right for me.
What are the things that they're saying? And then what are your responses to that? Because I think that speaking it doesn't necessarily have to be on a Tony Robbins huge stage. It can be at a small met up in your hometown, it can be on a podcast, it can be on a Facebook live, but just incorporating that into what you're doing no matter who you are and what you're up to so crucial. So what's holding people back?
Kieron Sweeney:
I think just a lot of people are uncomfortable with public speaking I mean look, I mean, I was nervous. I remember my first public talk was at a wedding. It was a total disaster. And I was embarrassed and I think often times we may have that time in our lives where we did have to get up and speak, whether it was in school or a church or something.
And he just muffed it up. I remember my mom asking me to speak at my father, his graduation, he had graduated from the university later in life. She wanted me to say something and I just couldn't put the words together and I was all over the place and she ended up just kind of interrupting and finishing. So another embarrassing. So I had these stacks of embarrassing moments with public speaking. So for me, it was just like I just felt that I could do it and I wanted to do. And I was just at that point I'm like, I just want to do it. So when people come to me to learn how to be public speakers, they've already made the decision. What's holding them back is they don't have the sort of have the tools yet they don't have the system, the template to follow.
They don't have the coaching and feedback. And they don't know how to engage an audience properly. So there are lots of things and I teach them all that and I think what stops them is not having the structure and the tools. So we call public speaking, it's like training a muscle. You have to train a muscle and you got to get the voice right, you better learn how to articulate things properly. Annunciate. You have to learn how to connect with an audience. There are so many things. So it's once you have the toolkit for it and you'll be fine. And the whole thing is, and you've probably started to experience this as well, is it almost becomes like a drug you just want. And I think what that is, is that it's that sense of celebrity, that sense of the people enjoy, you come off the stage and people say, Oh, you’re amazing, you inspired me, changed my life, or whatever it is.
And it's just like, wow, I guess I'm doing all right up there. And so you start to get the confidence to build confidence and it just becomes a ... It's a great way to make a living.
Kyle Gray:
That beautiful and not just to make a living, but to use it to promote your business and promote your message. You can have it as being a pro speaker, just making money off speaking or it can become a tool to get new clients and to build awareness. One of the things that you said that I really loved is you started out and you made a lot of mistakes and you embarrassed yourself and it reminds me of ... actually, I spent some time living in South America and learning to speak Spanish is a very similar process where you mess up kind of a vowel at the end of the word and it changes from like complimenting the host's dinner to insulting their mother somehow.
And you've got to make like 10,000 of those little mistakes. And then at the end of that road, you speak Spanish. And I think that it's the same thing with speaking. You've got to make a bunch of little mistakes along the way. Same thing with entrepreneurship and just being okay to fail and make a few mistakes and reflect and learn from those.
Kieron Sweeney:
Yeah I mean, actually the way you just use that analogy and learning Spanish because I wanted the same thing. I lived in South America for a year and it's just, you have to be willing to make the mistakes. You have to be willing to try and just go out and just do it in knowing there's going to be mistakes knowing there's going to be obstacles and challenges, but knowing that you're going to do it. When I learned Spanish it was like, one day I was sitting there with a bunch of people and next thing you know people are like 15 minutes into a conversation.
They're like, "Kieron you speak Spanish." Right? So it will happen. Yeah. You have to always go into everything with that belief that will happen.
Kyle Gray:
Definitely. Definitely. And enjoying the journey. Similar to what you were saying about the plane's gonna land, you've got to get through it, but I think that's wonderful. When you're working with people and building out these toolkits, what are some of the things that maybe people are listening and they want to start creating their toolkit? What are some of the basic things that somebody needs to do if they want to start speaking today, how do they develop these toolsets?
Kieron Sweeney:
Well, the way I learned was to learn through a structure. So I've got this structure, this template that I use and having that template gives you an 80% ... 80% of the work is already done. And so we use this template and if you follow the template, you're going to easily create a talk, create a training course, whatever. But the template is designed where you can create a 30-minute talk and our talk to our talk today long, a three-day workshop. It just keeps expanding. And so having that structure it makes it just so much easier. And if you follow the structure, you'll be fine. Those things that the other 20% is really about your voice, your connection with the audience. How you enroll the audience, how you engage, how do you use body language? Body language is 50% of speed, right? It's the energy that you put out as well. There's a lot that goes on in speaking. It's like if you're going to learn to act, you have to learn certain things. Here's an interesting thing about parallels between speaking and acting, is they're very much the same. If you look at a lot of speakers, a lot of them are performers. We call them edu-trainers, or edu-speakers. They're speaking, but they're training, they're giving information but they're also doing it in a performance way. There are some people that are just naturally witty and funny, and there are some people that just boring. But you can turn a boring speaker into a really entertaining speaker using this template we have in the system. It works really well.
Kyle Gray:
That's pretty cool.
Kieron Sweeney:
Yeah.
Kyle Gray:
Do you have any, maybe, easy to use tips or ideas to share? Not necessarily putting together the talk, but what does it take to actually get you up on the stage? Do you have any kind of special takeaways somebody could use to actually find ways to get on more podcasts, to get on more stages, even if it's just a local stage in their backyard, in front of maybe a small group to get some practice?
Kieron Sweeney:
Excellent. Yeah. Well, my first talk was in front of one person and I signed them up, so I had 100% enrollment.
Kyle Gray:
Record.
Kieron Sweeney:
Yeah, great question. What you do is you contact people in your community. You contact meet-up organizers, you contact Rotary Clubs, Kiwanis Clubs, chambers of commerce. There are lots of organization around town looking for speakers. It's easy actually to find speaking opportunities because you're going to do it for free, right? We teach people to speak for free, and then you convert people into clients in different ways following that. It's easy enough to get out there and find speaking opportunities.
And then, if you want to get onto bigger stages, with other big speakers then that's a bit more of a process. You got to contact the organizers, you got to build a relationship with them. You got to have a speaker kit, profile, lots of videos that they can see online, stuff like that so that people can get a sense of who you are before they put you on a stage. They want to see a track record as well, but experience is everything as we know. If you get the experience locally ... The thing is too, once you get on one stage, you'll start to find you'll get invited on other stages as well because it just happens.
You meet other people. If I'm organizing an event and I want to have somebody talk about storytelling, I know I can contact you, I know I can rely on you. I don't even have to worry, I know you'll show up and do a great job. Right?
Kyle Gray:
Yeah. What you were touching on right here in getting stages, I think is something really, really important. One of the things that you said was you're speaking for free, which is just a fact of life. But speaking for free isn't necessarily a bad thing and you enrolled your first ... you spoke in front of one person, enrolled one client. And so, you want to use the stage as a form of client acquisition, as a form of marketing, or kind of marketing and sales.
Kieron Sweeney:
It is. It's the best form of selling.
Kyle Gray:
Yeah.
Kieron Sweeney:
It's like selling one-to-one is time-consuming. I still do it, but I've usually done it after I have met somebody through doing a talk. If I'm talking in front of 50 to 100 people at a luncheon, and I tell them this is what I do, this is how I help businesses is blah, blah. There's going to be a certain amount of people that will contact me because I've said something that's resonated with them. I said something or I've invited them to the next event and usually that's what you do is you invite people to your next event. It's your event now. We call this their room, your room.
Once you get people from another person's room to your room, now they're your clients effectively. Then, you could put on a free event to get to your room, so then you have more time to show them what you're capable of doing for them, how you can help them with their health, help them with their business, or help them with their lifestyle, whatever it is your specialty is. Then, that's the most cost-effective way to do it.
Kyle Gray:
That's great. On top of that, one of the things that you mentioned that I'd love for you to kind of dive into a little bit, and I think this is so important for a lot of people in my audience are very, very smart, which is a two-edged sword sometimes. A lot of the people I work with, health and wellness entrepreneurs, in particular, they're geniuses, but it becomes a problem when trying to talk about what they do, and trying to share their story in a way that shows their value.
You mentioned edu-trainers and I've actually found as you said, a lot of performers are some of the best speakers. I found that pastors and teachers are the best ones, probably just because they show up at least once a week and have to speak. But how do you manage the balance between sales, and education, and empowerment when you're speaking? This can apply, what I love about this, is this can apply if you're giving a public talk but this can apply if you're giving a webinar, this can apply if you're teaching online. What's the key balance and distinction here that brilliant people can master so that they give good education, but they're also giving sales, but empowering and exciting, but it also makes they want to move forward?
Kieron Sweeney:
Yeah. Well, there's a balance between giving really, really great value and not giving away all your teachings in it. I'm a believer that the more value you give away, the more sales. Here's a great example. I went to a talk, I had 20 minutes to do a talk on how to double revenue, right? It was in front of about 60 people. Out of those 60 people, 10 people signed up to spend two days with me, okay? Out of those two days, I've signed up three people, right? In revenue, that's 45 grand.
The more value you give away, the more sales you will make
Kyle Gray:
That's a great day.
Kieron Sweeney:
That's a good day. How did I do it? In 20 minutes, I only 20 minutes and it's rarely I'll do a 20-minute talk because most people give you half an hour, 45 minutes but this person was like, "No, that's all we can give our speakers, 20 minutes." I had to really be able to deliver something that was going to be compelling and get people to want to take action. I just gave them enough of a process in selling that created curiosity that they want to learn more. I taught them a concept of current reality and desired reality.
Everybody comes to you with their problem, that's their current reality. Whatever product or service you're providing in the marketplace, you're solving another person's problem, right? The problem you solve is people's lack of storytelling and branding in their marketing. Storytelling's everything. Learn to tell stories and you'll be masterful because people relate to stories. That's the problem you solve. Their current reality is that. Their desired reality is something completely different. I know I was talking to an audience and the current reality of people that are solo entrepreneurs who really want to make more revenue.
If you're making $50,000 a year but you want to make 250, the 250 is your desired reality. And so, I'd show them this process and how to get there, but I leave out all of the key elements of how it really happens. I presented this concept and then, you throw in some other stuff in there that is going to make them want to learn more. It's like you're giving them an appetizer.
Then, they come to the two-day event, and at the two-day event, I gave them tons of information. I tell you everything you need to do to be successful, everything. It comes to the point of overwhelming, where there's so much I can't possibly do this myself but I know that guy's got it all figure out, and I know he's got the system, he's got the solution. I've got the testimonials, I've got the credibility, I've got everything it's just whether you want to work with me. Am I the right fit for you? Not everybody's the right fit, right? So three out of nine people, I was the right fit. Now I've also received some emails saying to people that they definitely want to start working with me next year. Sorry, 10 people. These 10 people could turn into, ultimately turn into 100,000 revenue.
Kyle Gray:
That's cool. What I like what you're doing, there's a couple of things that you mentioned in here that I really like, and the first is, you kind of teach them what do, but not necessarily how to do it. Some people may be thinking, listening to this like, well, that's not a very fair thing. That sounds a little bit-
Kieron Sweeney:
Too bad.
Kyle Gray:
In your defense, I'll stand up for you in this thing but the thing is, if you teach them a bunch of information and you give them some of that how information, and in your 20, 30 minute talk, they leave feeling like, okay, well, now I have everything I need to get that quarter million in revenue that I was looking for. Then, they go, and it's a couple days later, and they forget most of it, and then they don't do anything.
If you think that just by teaching the how you're serving people, that's not true. That's not necessarily how it works. You need to show them the way and then position yourself as the person that can help them get there. If you're not actually setting them up to succeed in your speaking then even if teaching how is not necessarily doing a service to who you're working with. And then the second thing ... Oh, go ahead.
Kieron Sweeney:
Exactly. First of all, for what I do, I can't teach it in two days anyway. All I can do is give an overview, and maybe some concepts. Everyone walks away with some tools. Some of the people that I've taught in the past have come back to me six months later and joined. It's just that the timing wasn't right, or they didn't have the resources available, whatever it was. If I say, "Let's go bake a cake." And I take all the ingredients, and I put them on the counter, and I say, "Bake the cake." You're going to start winging it and that's how a lot of entrepreneurs start their business.
Then, if I come to you and I say, "Here are all the ingredients, and here's the recipe." Then, you're gonna follow the recipe, and you're gonna make the cake. But then if I come to you and say, "That was only one recipe. That made a good cake but I've got a recipe that's going to make the world's most famous cake but I just don't give this away."
I'm inventing analogy as we speak here, but it's kind of like everyone who's achieved ... People who are in the mentoring role, or coaching role, or consulting role, hopefully, they're doing it because they've mastered something in life, they've achieved something. I've sold for companies and my own company sales, collectively I've sold over $15 million in 30 years. Divide that by 30, it's not that much a year but still, collectively, it's a lot. It took a long time to master that.
Kyle Gray:
I'm thinking 30 years, right?
Kieron Sweeney:
Well, yeah, but most of it happened in the last 10.
Kyle Gray:
Yeah.
Kieron Sweeney:
So what was I doing for the previous 20? Learning how to do it. It takes time and there's a lot of other factors. A lot of time, it's the right product, right time. Timing's big. If you're out there selling DVD players, you're not going to do very well. You have to be always ahead of where the market's going. That's a key thing in business. If you can figure out how to be ahead of where the market's going, then you're key. I'm working with a client right now, really enjoying this because it's an IT consultant, brilliant, and he's in demand. He's plus-
Kieron Sweeney:
The map and he's plus seven figure business and he wants to go to eight figures and we're mapping out that whole strategy with him right now. It's just being able to take that knowledge and advice, and he came to me, he said, "Look, I'm really good at what I do, but I don't know how to scale a business." Right? He got to seven figures because he's good at what he does, but that took 10 ... I think he's been in business about 10 years and then now he's ready to go to eight, but he doesn't have the system. He doesn't know what to do and I'm just teaching him what to do.
Kyle Gray:
That seems like quite the challenge.
Kieron Sweeney:
It's not.
Kyle Gray:
Maybe not. I think it's maybe a different challenge.
Kieron Sweeney:
It is, but if you have that ... He's got a specialty as an IT consultant. I've got a specialty as a business consultant, right. And here's another thing, we were just approved by the, in Canada there's an association for financial planners, so the Financial Planners Standards Council has approved as their provider for public speaking, trading and sales training.
Kyle Gray:
Oh wow.
Kieron Sweeney:
But that took 30 years. But now we've got access to 16,000 people across Canada that we can offer courses to. Now here's where networking, building relationships comes in. So you come along into my life and I like what you do and I've got these financial planners who suck at marketing storytelling and I said, well, I've got this guy and I can bring him into the course. Right? You see, it's just, that's how we all work together in this industry.
Kyle Gray:
Oh, yeah. And one of the things you just kind of touched on it there. And it was one of the things I'd love to kind of wrap this, this, uh, this whole talk up in is, uh, you mentioned that you speak on one stage then you present your, you move them into your event, your own event, which doesn't necessarily, I mean, and then you add your own event, you present them a step to move forward with you. And so it's this clear path of like, here's the next step, here's the next step. It's not for everybody, but there's a, there's a percentage of people that can do more. And this reminds me of a book 80/20 sales and marketing. Great Book-
Kieron Sweeney:
Yeah, great book.
Kyle Gray: ...for anybody out there. But, uh, I'd love for you to discuss kind of set up what does it look like to have kind of this product pipeline of having an event and then into coaching. Yeah. How, how do you structure this and how can somebody start to maybe visualize are some frameworks for what does it look like to have a great kind of upscaling offers.
Kieron Sweeney:
So I mean it's kind of the standard method in the industry really. So you basically, you're invited to speak or you get invited to speak somewhere and the deal with the person that is, you don't sell anything but you know, you offer that the audience, the opportunity to come and spend the day with you or two days or three days, whatever you want to do. I think a day is sufficient, two days is, is probably better. I think three gets a little too long, but it is. So let's say you do two days, um, and in that two days you are giving your prospects all the information about what you can do for how you can help them, when you give them exercises to do and you teach them something, you give them some value and from there you make your offer into going to work with you and selling, repackaged.
So it's really that easy. And then the best way to sell something is to have three offers and you know what? The good, better and the best. And most people, most people go for the better. And you know, it's people always psychologically will go for the price of the middle. You look at every website, so everything's priced the same as it's always three prices, right? The good, better and best. And the one in the middle is always highlighted, right? So you kind of do the same thing.
But here's the thing I want to say to everybody, do not underestimate your body. Do not underestimate your body. You are worth more than you believe you are, and I have to learn this myself too, that you've got knowledge, you've got information, you have an expertise, you've got something that's going to help impact somebody's life and you have to be willing to price it accordingly to the value. Because the one thing I've learned, and you can take this to the bank, the more you charge, the better the client will be. The more you charge, the easier the work will be, and the more you charge, the less work you'll have to do.
The more you charge, the better the client will be, easier the work will be, and you will have less work to do
Kyle Gray:
I hope you guys are listening.
Kieron Sweeney:
You've got to believe that. You have to believe it.
Kyle Gray:
That's so great. I really loved that. I just want to punctuate that to the listeners because that's so important, and pricing is one of the most challenging things for a lot of people because they are. They don't have the courage to really charge what they're worth and to get results. And I think that's the big, big obstacle for a lot of entrepreneurs to overcome. It has been with me in my own work and I've done times where I've given, given my services away for too low of a price and I can't deliver the value that they really want. And uh, yeah, and it just comes back and it bites you. But if you charge, you know, a great premium price, yeah, you attract amazing people and they're excited to work with you.
Kieron Sweeney:
Yeah, and you have to position yourself in front of the people that can afford to pay that price and they are out there. The difference between you positioning yourself between those high paying clients in what you're doing right now is your old perceived value of yourself. Once you command a higher price and, and emotionally and psychologically, you yourself believe that you're worth, you know, every client that works sweet, like my minimum right now is 25 grand. If that's it, that's it. That's the opening price. And, and it's not worth it to spend six months with a client for five grand or 10 grand and never price by the hour.
Kyle Gray:
There you go.
Kieron Sweeney:
Never price by the hour because you diminish yourself right away. You sell packages, you sell packages. That's how you, that's how you sell your services and but it's positioning yourself in front of people. My, one of my mentors, many years ago, he said, you know, target customers who can pay you $100,000 a year cumulatively and at the time when I was being mentored by him, I was in a food export business and so I started targeting clients that could place orders that would have ultimately accumulate $100,000 a year and ended, I ended up selling to Princess Cruise Lines and Cracker Barrel restaurant because I positioned myself in front of a client that could pay that and, and it works. You just have to be willing to take the time to go out there, build the relationships, position yourself in front of those people.
Kyle Gray:
So one of the things I want to dive in a little bit more, this is phenomenal and I think that these are really good ideas for a skilled people, business consultants and lots of other kinds of like high skill service businesses. I think what you're saying is right on, right on, right on. What about, how does this, how does this philosophy apply to somebody who maybe has a physical product? For example, I got an email from somebody on who follows this show and they have a ski company. They make skis. What does it look like to apply what you're saying to a physical product model?
Kieron Sweeney:
Well, you sell a high-end product. Do you want to sell a Ford Focus or do you want to sell a Ferrari? It's the same deal. If you're going to be the car selling business, why waste your time selling Ford Focuses? Because you got to sell a lot, right? You sell a Ferrari. There aren't too many Ferrari repair shops, so guess what? They're going to come back to you. So it's. And this is something I learned a long time to go through a real estate agent here in Vancouver. This guy, was at the time when he was 29 and he was a multimillionaire and It was probably about 20 years ago. Yes, about 20 years ago, and I met him and this guy, all he did was positioned himself in a wealthy community. Okay. He dressed really well, not overdressed. He just presented well. He was on the back of every bus and every bus stop. He was on the back of the Yellow Pages back then there was still Yellow Pages. And so what he did is he just branded himself like crazy. Right. And the next thing you know, he's one of the top producers and he's making a fortune.
But, if you're going to sell houses, why would you sell houses in? Okay. What's a, what's a 30 to $50,000 neighborhood in your area and what's and what's the high-end area. Well, go selling the high-end area. Oh, you have to do is brand yourself, position yourself. You know real estate agents have to spend a bit of time getting known in the communities that are going to sell, but just stay where the money is.
Kyle Gray:
Perfect. Yeah. Well Kieron, this has been really informative. We've explored a lot of different territory here. We've come in how to build an excellent speaking career and how multiple products on it and of course capping it off with how do we price ourselves, how do we value ourselves and how do we really create that in a way that drives value for the people we work with and for ourselves.
It's been an amazing talk and you joked before that we could probably go for 10 hours and I agree. I think we can just go deeper and deeper into this stuff.
Kieron Sweeney:
We'll do another show.
Kyle Gray:
Yeah, we'll have to bring you on again. But for now, if anybody's loving what they're hearing from you and want to learn more, where can we work? And we go to learn more about you and connect with you.
Kieron Sweeney:
Here on kieronsweeney.com. So, uh, we're putting up a new website so we just have a placeholder there, right now. I went through a rebrand myself, so I'm just about to launch the new site. So. Sure. kieronsweeney.com. I'm on Facebook, I'm on Twitter, I'm on LinkedIn. Yeah, just easy to find.
Kyle Gray:
Brilliant. Okay. Well, thank you so much for joining me.
Kieron Sweeney:
You can email me. My emails kieren@kieronsweeney.com.
Kyle Gray:
Brilliant. Well, thank you so much for, for sharing some of your wisdom with us today. It was a total pleasure and very inspirational and yeah, we'll definitely have you on the show again soon. Thanks, Kieron.
Kieron Sweeney:
All right, thanks.
Kyle Gray:
Thanks for listening to the Story Engine Podcast. Be sure to check out the show notes and resources mentioned in this episode and every episode at thestoryengine.co. If you want to tell better stories and grow your business with content marketing and copywriting, be sure to download the content strategy template, at contentstrategytemplate.com. This template is an essential part of any business that wants to boost their traffic, leads, and sales with content marketing. Thanks for listening and we'll see you next time.