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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Sep 1, 2020

On today’s episode, we have Zach Benson. Zach is the founder of Assistagram, an Instagram authority marketing agency, where he helps and creates Instagram Influencers on a daily basis. Zach is absolutely brilliant and has a great story that I am excited to share with you.  

Zach Benson is a TEDx speaker, social-media trainer for international brands like The Four Seasons, Ritz Carlton, and ViceRoy, and past participant on "So You Think You Can Dance." Benson doesn't just manage his own Instagram network of millions; he's also the founder of Assistagram, where he's guiding other influencers and Fortune 500 companies into social media success. Lastly, he is the founder of a 6 Figure Dancer Academy, where he teaches other dancers the exact step-by-step system that he used to create a profitable 6-figure dancing business while traveling the world.

We are going to learn about some of his philosophies to connect with influencers, grow your influence through Instagram in general.  We are going to learn about his upcoming book, Reach, and his somewhat unique approach to writing this book in a reverse engineering success kind of way. 

In Today's Episode: 

  • For Zach life is all about the people and the relationships.  It is about your connections and network.  With a bigger network, you have more influence and power to use for good that can help people.  
  • Make it all about the other person.  When you are on a call with them, listen to them and make them feel understood.  Make them really feel like you care about their mission and show them different ways you can help support them and bring them closer to their goals and dreams.    
  • Storytelling is the most powerful and effective way to get your message across and to sell people on your services. 
  • And so much more!