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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Mar 29, 2022

Today on the show we are going to be talking about belief shifting.  This is a certain technique that we use while we teach in order to open people up to new possibilities and get them to imagine working with us. Simply teaching how to all the time when you’re presenting or creating content does add value but it doesn’t always inform a decision. Another thing about teaching how to is there is a challenge standing out from the crowd. It is likely that there are thousands of others just like you with a similar offer, price, and process.  What we need to do to differentiate ourselves from them is not teaching all the how-to that goes into all of the same things that we are doing as our competition but really taking a stand in what we believe and what we stand for and accentuating that as we teach.  We want to stand for or against certain beliefs or certain perspectives. 

In today’s episode, we are going to talk about how to identify the beliefs. Then we will talk about a simple five-step process that you can use to build teaching into your content that is going to belief shift and open them up to new possibilities of working with you. Finally, we will go through three simple examples of beliefs and how we apply the process to each of them. 

In This Episode: 

  • There are a lot of ways that we can speak to currently be held beliefs about what is in our industry or what is in the problem that we solve that can separate us from our competition, create residence, and overcome some of the biggest objections that are audience has before they get to arise. 
  • Laying out with these five steps you can really open somebody up to a new way and a new possibility and move them closer to that key decision. 
  • Building in belief shifting teaching through your presentations and into your content is going to get many more people starting to resonate with you as a person and opening themselves up to new possibilities because the barriers that were once holding them back are no longer there. 
  • And so much more!!!