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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

May 11, 2021

In this episode, I am coming to you from a new condominium that I have just signed a lease on from the big island of Hawaii.  I have been having adventures on the big island for the last six months and the island has totally caught me.  I am having a really good time here and I am learning how to surf.  There is a lot of deeper stuff happening too.  I feel a lot of movement in my own stories about me, where my value is, and creating a vision for my life.      

For a long time, I haven’t had more of a horizon than six months.  I have always had these visions of moving around and experiencing the world but that has kept my horizon for my life to maybe 6 months or a year in the future.  I have always been envious of those people that had a big long life plan and vision for the future.  I feel now that I am hearing and learning more about myself, I am finally starting to craft that.  

It is not necessarily always easy here.  There are leaps of faith and it isn't always easy to solve all the problems of moving to this island in the most interesting of times.  A lot of my own fears and insecurities about money, keeping up, and being successful while doing all this are definitely arising.  They are serving to show me a better path.   

In this episode, I talk about how to teach to sell.  How to think about how you're teaching storytelling in a way that is going to cause that click. We are going to talk about how to teach about yourself and how to teach to sell your program. 

In This Episode:  

  • The compass that you use to talk about yourself and your stories should be your customer’s problem.  
  • The better that you can describe your audience’s problem that they are experiencing in their words that they’re using and the details they see, the more that they will credit you with the solution to the problem.   
  • You want to be telling these stories that are overcoming the biggest objections that are teaching about you, why you're valuable and understanding your audience. You want to have them feel your expertise through the stories you are sharing and overcoming those big objections that they have.
  • And so much more!!!