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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Sep 28, 2021

At the beginning of this year in February, I put on a summit called The High Ticket Wellness Summit. It had thousands of attendees, dozens of speakers, and a ton of incredible information on how to grow a business, get your message out there and attract more customers. Of the dozens of speakers, there were a few talks that really stood out, made an impact on me, and that I thought were exceptionally valuable.  

One of the people that I have a huge admiration for in the health and wellness space because of her own story and her own health journey as well as the brilliance in how she shows up in her work is Kristin Thomas.  She was one of the first ones to be interviewed and it was for very good reason because she is absolutely incredible in how she does her messaging and she is an amazing teacher. She is getting new health coaches success all the time in her programs by just teaching them to communicate better on social media, emails, and wherever else they share their message. 

This talk is all about health and wellness entrepreneurs but even if you aren’t a health and wellness entrepreneur this information is still going to be able to have a big impact on your business especially if you are just getting started, going through a pivot, or if you have been at this a while and still don’t feel like you know what your message is. 

Show Notes:

  • The best messaging is designed to attract the right people and repel the wrong people. 
  • Create your content with a hook.  The hook is the very first line in your content that speaks to something they are going through.  You have 3-5 seconds maximum to capture somebody’s attention online. 
  • Use down-to-earth language. The more you make somebody think or have to think when they are reading free content they are going to scroll on by.  
  • And so much more!!!

Connect with Kristin Thomas: