Jun 18, 2019
Today on the show, we have Nicole Holland. Nicole is the founder of The Nicole Holland Show (formally known as The Business Building Rockstar Show) and has a special talent for asking really great questions that bring out the best in a podcast guest, their brand and essence of their business and their story. In this episode, we're going to hear some really sage advice on how to conduct amazing podcast interviews that make your guests feel awesome and encourage your audience to lean in and move forward with you.
What You Will Learn On This Episode
- How to Ask the Right Questions as Podcaster
- Encouraging Engaging Responses for Your Podcasting Audience
- The Importance of Being Real as a Guest and Podcaster
- Building a Podcast That is Lead Generator and That Converts
Links and Resources Mentioned in this Episode
Transcription
Kyle Gray:
Hello and welcome to The Story Engine podcast. My name is Kyle Gray, and today on the show, we have Nicole Holland. Nicole is the founder of Interviews That Convert and has a special talent for asking really great questions that bring out the best in a podcast guest and the very best brand and story and essence of a business in the clients that she works with. In this episode, we're going to hear some really sage advice on how to conduct amazing podcast interviews that make your guests feel awesome and encourage your audience to lean in and move forward with you. Without further ado, let's turn it over to Nicole.
Kyle Gray:
Hello and welcome to The Story Engine podcast. My name is Kyle Gray, and today we have Nicole Holland from Interviews That Convert, or maybe we should start over because it's not Interviews That Convert anymore, is it?
Nicole Holland:
No, it never was actually.
Kyle Gray:
It never was?
Nicole Holland:
My brand used to be The Business Building Rockstar, so I had a podcast. I had a summit.
Kyle Gray:
Yeah.
Nicole Holland:
Under Business Building Rockstars, but that was never my business name, so Interviews That Convert is a program framework.
Kyle Gray:
I see.
Nicole Holland:
Like a publicity thing, but that's what people got to know me because it was something to hold on to, and there might be something in this you can use. I was hiding for the first years of my business. I wasn't comfortable being seen or my name being known. It wasn't that I was uncomfortable, but I wasn't comfortable. I don't know if that makes sense, and so I loved doing things behind the scenes to help people, but I didn't want to be the focus, and I didn't want my name to be used so much. It was like Nicole Holland of The Business Building Rockstar Show. Nicole Holland of the summit, and so on. That I was comfortable with, so it was a lot of personal growth and work for about a year before I came out as Nicole Holland, so now my podcast is The Nicole Holland Show. My website is thenicoleholland.com and then we're doing micro sites and in the middle of creating microsites for each of the programs or frameworks whichever people like to call it, so yes. Interviews That Convert is one of them.
Kyle Gray:
Wow. Well such an amazing answer to somewhat of a fumble of a question and goes to show how incredible of a podcaster you are, both as an interviewer and an interviewee, and even just before the call, I was enjoying some of the questions. You ask amazing questions and I want to explore more of those with you soon, but I want to introduce you properly on the show, and I think you hinted maybe a little bit at it, but I'd love to hear a story about a defining moment in your life that's brought you to doing what you're doing today and helping who you're helping.
Nicole Holland:
Absolutely and thank you first of all, Kyle, for having me, and to everybody who's listening, I really appreciate the time because I know that's valuable, so I hope I entertain you, educate you, and inspire you. It's funny because you said I hinted at it maybe, and what I shared was sort of the outcome of what was going on for me in my life, so the defining moment about what got me online, and deciding to work for myself and deciding to work from home and create an online business, which I didn't even honestly know really existed.
Nicole Holland:
I was a correctional officer and I worked in the justice system and youth services for many, many, many, many years, over a decade, and I didn't watch TV. I didn't really know what was going on in the outside world because it's an interesting little space that for me personally and also from what I observed from most others is you kind of go into this shell almost where you don't engage with society because we see things and experience things that nobody needs to know about. Nobody ever should know about, right? That's how people stay happy and content, that everything's working and they can look and say, "Oh, there's problems there and there's problems there, and they can judge that", but when you're on the other side and you're actually dealing with the problems or the people who are involved in those problems on a daily basis and seeing some really nasty things, it's a weird space where you don't want to have outside connections because I lost touch, and I saw this with a lot of people. Losing touch with the normal folk, right?
Nicole Holland:
I think we go through this in entrepreneurship as well. [bctt tweet="When you're a business owner, you start realizing that the more success you have in business, the further you go from the people who you've known - Nicole Holland" username="kylethegray"] and so to come back.
Nicole Holland:
When I was a correctional officer, I had progressed through different places and positions and so on, and I got to a point where it was killing me. It was seeing what I was seeing, being in the energy that I was in. I even have like a "ahhh" right now as I'm talking about it, right, because it was so toxic for me and my body was giving out. My soul was giving out. Everything and so that was the turning point for me.
Nicole Holland:
I had worked a really horrific shift. The eve of New Years Eve from 2013 going into 2014, and I promised myself that night, and I told the sergeant also that was on duty, I said, "I will not be here for another year. I will not be here at the turn of another year", but then life happens. You get back into the norms. I got back into the norms, and a whole year goes by and so I got the schedule for the holidays of 2014 turning into 2015, and I was booked for New Years Eve again. Christmas, I don't mind working those holidays generally because I'm kind of a hermit, and so when I saw that, that was the trigger for me to ask myself, "What am I doing? Am I going to uphold the promise I made to myself or am I not", and historically, I never have. I've always put other people before me. I've always taken care of others, and when it comes to commitments that don't affect anybody else but just me, I have had a tendency to say, "Okay. I'm going to push this back a few months", and I just decided. I had no savings. I was super sick. I had no benefits.
Nicole Holland:
I was just what they called contract or there's a special term they use here in the government, so where they can use you for 40 hours or over 40 hours, but they don't actually have to pay you as a full-time, so you have no benefits. I had nothing, and I weighed that out and I still said, "No. I am holding this for myself. I'm holding up for myself, to myself, and I'm quitting", and I did. I quit with no plan, having no idea what I was going to do, but in my resignation to my superintendent, I said, "Thank you for having such a shit show basically." because if it hadn't of been this bad here at this location, I probably would have stayed an officer until retirement, so because it's so bad, I am going to start my own business. Don't know what I'm going to do. If I have to, I'll flip burgers at McDonalds, but I will not spend another turn of the year here.
Kyle Gray:
Wow, and that kind of listening to yourself, I think that's something that's really, really important and I really appreciate your vulnerability in sharing that because I think it's something that so many people do even especially as you become an entrepreneur, always pouring more into your business and pushing a little bit harder, but not doing quite the thing for yourself or even investing. I think sometimes it's very difficult for people to just get out of the even the kind of busy drudgery, and instead start to ask important questions and have these important reflections like you were saying there.
Nicole Holland:
Mm-hmm (affirmative).
Kyle Gray:
Tell me a little bit about this, but I see this parallel. Can you tell me now if this was a similar mindset to when you kind of realized, "Hey, I don't need to be behind a brand or a specific business name. I can just be my own personal brand." Tell me how that kind of continued down this path of yours.
Nicole Holland:
Yeah. That's a great question and I haven't actually thought about it before, so thank you for asking. I don't necessarily think it's the same parallel. What is was when I quit, I was so broken. My body, my soul, everything, I was so sick and it wasn't until I had been tested for everything, like I literally sometimes couldn't walk. I was having physical symptoms that the doctors couldn't figure out.
Kyle Gray:
I do know it. Yeah.
Nicole Holland:
Yeah, and so finally in May of 2015 after I'd been five months away from the job, right, I was still sick. It was really hard, and so when I created the business, my thinking was, "I have to do something that I can do from home. I have to be able to make money even if I can't be seen", but at that time, I was so sick and I was 50 pounds heavier. I was finally getting treated for Lupus and so once I started it May of 2015 on medication, I would say it took about a year for me to feel normal. I still had symptoms, but I felt normal and my mindset was better.
Nicole Holland:
So, I did a lot of interpersonal work in that time in addition to the physical and the eating and all of that because, according to my doctor while I was in service, she diagnosed me with PTSD which I argued with. I argued about because I don't want to have a problem, but so dealing with that, and I still get triggered every once in a while in certain circumstances because I had threats and you're inside with criminals and things that shouldn't be happening. No really shouldn't, totally shouldn't be happening. I should say that prior to the last place where I quit, I was in a facility that was very well run and that's why I said I would have stayed to retirement. It was very well run and people did the right thing, but then I was in a place where it was not.
Nicole Holland:
Yeah so for me over the last few years, it's been about healing myself, right, and so once I felt I was healing, I wanted to step into being the Nicole Holland because you know I was working with people who were actually doing bad things and really don't mind if they hurt people and so I had a lot of fear around being seen for a long time because of the elements that I was working in, and so I got over it, but it took a lot of interpersonal work.
Nicole Holland:
It's funny because I work in publicity, right? I work in making people famous in their industry and I have to be able and willing to get out there myself and be seen and be heard in order to help my people, so it's this funny dichotomy, and I think a lot of your listeners can probably relate to that, where it's like if you don't tell your story, if you don't share, you know, then you're not going to be able to get clients. You're not going to be able to sell your services or your products or what have you or speak on the stages. You have to be willing to get vulnerable and uncomfortable, and I knew that I had to do that, so it was a lot of that, that got me willing to come out, if you will.
Kyle Gray:
Oh, that's amazing and I do resonate a lot with that journey, even have a similar timeline of being in very, very bad shape myself, but it's amazing once you do take a few steps to take care of your health and turn things around, you can kind of get to a better mindset and then it adds up a little bit and then all of a sudden, these doors are swinging open that you just never thought possible, but in some ways, I'm really grateful for it because it has defined me and helped me find who I want to serve and who I want to be, but yeah it takes so much work and like just a lot of time and patience, kind of tending to your mind and your own internal story.
Nicole Holland:
I think for me I would say commitment is the biggest thing because everybody wants something, right? We all want, but most people aren't committed, truly committed to getting what they want because what you want, we all know or I believe I know, you know, that we can have anything we want in life. It's how we get there that is a question mark, and when we push and push and push, it's hard, but when we get into alignment and we're taking care of ourselves, mind, body, spirit, it's like, like you said, doors start opening.
Nicole Holland:
So, just the fact that we're sitting here having this conversation right now is a gift and you and I have never met before, but a mutual acquaintance thought, "Oh, these two people should meet. They will get along. They can support each other", and that wouldn't have happened for me this wouldn't have happened three years ago or four years ago because I wasn't in the space in my own mindset and body. I was better than a year before, right?
Nicole Holland:
Now it's like I'm at a point where I'm just enjoying the journey and I actually right now I'll cancel things. I'm in a space right now that's kind of new transition where I started seeing things that I didn't like that were happening in our industry and that were happening to me and that were happening to others, but it was like, "Shhh, can't talk about it because that's you know that's going to make you blacklisted in the industry or you're going to ruffle people's feathers or something like that", and I thought, "Ah. No, I'm a bit of a disruptor anyhow, so I'm going to find a way to expose and bring light to something that I don't like and help people who are also going through it", so yeah.
Kyle Gray:
I like that a lot and there's been this deep kind of introspection really adds a lot of value to people and I think it gives people perspectives that they wouldn't normally consider, and I'd love to hear more about how you've channeled this brilliance that you have into working with your current clients. How are you using this process to help people grow? Where are you in your areas of genius that you were mentioning?
Nicole Holland:
Well thank you for asking. So, area of genius. So, are you familiar with The Big Leap by Gay Hendricks?
Kyle Gray:
Yes.
Nicole Holland:
Okay. Perfect. I would say that my genius is actually just in connection, in being. If we want to talk strengthsfinder, my number one strength is I'm strategic. I'm a strategic thinker. I have a very innate ability to move and to go with the flow.
Kyle Gray:
Oh, and tell me what that looks like in the process of working with the client.
Nicole Holland:
Yeah.
Kyle Gray:
How do you lay out the strategies?
Nicole Holland:
Yeah, absolutely. So, I just want to give you a little bit more of kind of the zone of genius versus the zone of excellence, if you don't mind?
Kyle Gray:
You're right. Yeah.
Nicole Holland:
I think that'll all tie together, so I have these innate gifts as we all do and the things that I do excellently, right, like the things I do super well and that help people is I understand how to put together a puzzle.
Nicole Holland:
I have a gift of intuition too, so when I'm talking with a client and I'm getting very clear sense of what I can start seeing, if you will, like people can tell me, "Here's what I want." If they tell me how they want to go, I'm like, "Errt", but if they tell me, "Here's what I want", and I help them take it back to outcome. What do you want to have?
Nicole Holland:
So, [bctt tweet="I help people build podcasts that are lead generating - Nicole Holland" username="kylethegray"]. I help people get out and get publicity to get to their clients. I help people through social media. I help people in all different tactics, but what it boils down to is what is your objective? Then, I'm able to understand how we can get them there faster and more effectively so they get the outcome they want. My genius is being able to tie everything together and just pull from all the bags of tricks, and to just really understand people and to empathize and to be able to say, "Okay. I am team client, right, and so we're going to do whatever it takes."
Nicole Holland:
My excellent things are all of the tactics. My genius is being able to play with somebody in a really fun way to just understand what they want in their business, in their life, and then that's how we strategize. It is different for every single person. I had a VIP day last week with a client and I brought all these different things, and we were working on her business, but I brought all these little props and things and I said, "Yeah, I just picked up some things, so here's what we have to play with and let's see what happens", and so for each client that I work with in that holistic way, it's so unique and it's so customized to them. When I work with them on building a podcast, it's a framework that I use and it's still very unique and custom to them, but the workflow is already there, so it's like there's this safe container. Does that make sense?
Kyle Gray:
I think so and this probably connects with what you said about micro sites. If I understand this right, you've got a couple of proven processes that you work through with people. These are the ways that you can get results for people, and so you help them find the solution that most resonates with them and you can help them with that.
Nicole Holland:
And ask for that.
Kyle Gray:
Yeah.
Nicole Holland:
Yeah, so for example, a lot of times people come to me or podcast guesting, I call it, and that is I do everything from teaching people how to do it themselves and putting into place a system that we customize to their team and their needs, their hours, their availability, all of that, so we use my framework. It's called, Interviews That Convert, to help them get themselves booked, but then also how to convert listeners to leads, how to be an engaging guest, how to give the podcast host what they're looking for, how to give the audience what they're looking for, and overall how to show up. There's too many people in my opinion that think I'm going to be a guest on a show because I want this. I want that and they forget that you can't just get without giving and so that's why most people who appear on podcasts as guest, they never get leads from it. And then they say, "Oh well podcast doesn't work", or they say, "I don't care. I just want to be everywhere. I just want to spread my message", and it's just very me, me, me. I want and in my opinion that's a wrong way to go about it. It's ineffective and you're not going to get what you want because you're not giving what they want.
Nicole Holland:
So, for example, with this right here. If I'm not showing up for you and your audience, providing value in the way that you want for your audience, on what they're engaged with. They're not listening to us right now, right? If we're talking and they're like, "Errt. Nope", they've moved on and there's more and more competition now, right? So you have to be an engaging guest. You have to be of value to the host, to the audience, and so on, so I teach all of that in this Interviews That Convert program, and I do it from a place of just information because some people just want information and then transformation, which is where I love being, and that's done with you level, and then I also have a done for you level because there are some people who have businesses where they actually don't need to understand a lot of this stuff, so I just hone in on exactly the only things they need to know and then me and my team take care of the rest.
Nicole Holland:
[bctt tweet="We've got a Podcasting Gold Mine to create lead gen podcasts for business owner. We've got Interviews that Convert to create an opportunity to get publicity through podcast guesting - Nicole Holland" username="kylethegray"]. However, this year I am focusing on developing new relationships with people outside of podcasting, so probably have something for next year around media in general and press, and then there's systems for podcasters where we look at, "Okay, you have a podcast. How do we make the most of the opportunity and create a premium guest experience and create relationships with the guests that you're having on interviews", stuff like that, so yeah, and then who knows what else is going to come up, but those are the things people will get more than they come for, but I also do coaching and consulting.
Kyle Gray:
Yeah.
Nicole Holland:
Well, that's where we get really messy and start planning out things.
Kyle Gray:
Mm-hmm (affirmative), and so you've got a lot of different frameworks there and a lot of different, unique, but valuable ways, and did you develop these through kind of your intuition? Maybe somebody showed up as a private client and wanted this result and then you kind of created the path or how were these frameworks honed and refined into the systems that they are?
Nicole Holland:
Can I ask you a question before I answer that?
Kyle Gray:
Yeah.
Nicole Holland:
Okay, so what you're doing now in helping people tell stories, how did that develop? When was the first time that you remember in your life where you recognized the value of a story, in your entire life?
Kyle Gray:
That's good. I can remember, I'm not quite sure. I think I probably enjoyed kind of sharing that. One of the memories that I resonate with the most, which probably is not the earliest, but I kind of in my late teens, early 20s wanted to be a singer songwriter for a long time and just kind of create lyrics and messages that resonated with people in their own unique ways, and I feel that that's drawn a lot, but I'm sure it has manifested in ways at younger ages as well.
Nicole Holland:
Yeah. I love that, and I think that when we really look back, if we're on track, if we're on point, if we're really being who we are and not putting on a front to fit a mold or fit in or do what's popular or whatever, if we're really doing our path, then we've always wanted that, right? I think we can all look back to our very earliest memories and who we were then before we learned about what's not possible and people beat it out of us, and let us know what we should be doing, I think once we get to a point in our own personal development and in businesses that we're doing what we always felt was easy and enjoyable to do, that's where the magic happens and that's where success comes from.
Nicole Holland:
I did projects when I was a kid. They would just come to me, and I'd go, "Oh, okay." The fun for me was figuring out how to get the results I wanted, I loved helping people. I loved making people feel good and I got involved in sixth grade with a program at my school where they had this connection with the local senior housing and they had a special program for them. So, each year for years before I started middle school, they had each year a kid from grade eight running it, right? So, the teacher in charge or the advisor would pick a student and they would learn to organize a whole year's events and get the kids involved and the seniors involved and all the kids could apply, but you could only go once I guess normally.
Nicole Holland:
So in grade six, and usually it had to be grade sevens to do it, but in grade six, somehow I got to do it. I got to go and I was like, "This is awesome." We went over there. We played bingo with the seniors and just had conversations with them. We were intermixed in little tables and we played bingo and we all had to bring prizes.Some were worth a dollar or two and then we had to wrap it up and put it on the table, so there was like the prize table. You didn't know what was there, but you had all these different presents. So each time a senior won, they got to go up to the table and pick a prize and then everybody watches as they open it, and it brought them so much joy and I loved it.
Nicole Holland:
I thought it was so much fun, so I wanted to go back. I wanted to go back and we did. I went once and, I don't know if this was in grade six or seven, where we baked cupcakes with them, so the adults, not the seniors and not the students, but people went in and baked cupcakes and then we had all the different decorations and so we would sit and decorate our cupcakes with the seniors and stuff like that. So I thought, "This is amazing. I want to run this show because these are great things, but it needs to be bigger", and I was a sixth grader or a seventh grader. So in eighth grade, I got the opportunity to run it and I just had this fanciful ideas. I listened to them and I thought, "Oh, what would they love?" Based on what I heard, I would create these things and so in my tenure, in my eighth grade year, I organized a show because the seniors let me know that they loved going to the theater before, right, for dancing and music, so I got the band involved and choreographed some dances for like Thriller and a couple of other things and we put on a show as one of the activities.
Nicole Holland:
I decided that it needed a culmination and so I created the Senior Prom, right, and this was just from the energy, I knew what a senior prom was for high schoolers, but I didn't have older siblings. I didn't experience a senior prom, but I thought, "Oh. Play on words. Senior prom. We're going to get them all dressed up", and I went into the community. I got a flower shop to donate boutonnieres and corsages. I wound up getting chicken and food and all of the things, and so I had the guidance of my advisor, Ms. Cusak, Barb Cusak, and Mr. Payne in the years before in encouraging this and supporting this, and so I created it.
Nicole Holland:
I'm very much into experience and so when I look at what somebody wants, I'm connected with them, I go, "Oh, how can we do this and make it really fun and make it bigger than you ever imagined, better than you ever imagined", and plan it. Does that make sense?
Kyle Gray:
Yeah, it does. It's a fun, free flowing kind of imaginative way and I think it's something that is missing from a lot of the conversations and marketing or just building a business at all. I think that leaving space for this is essential for really creating what you're best work possible.
Nicole Holland:
Just to tie it in now, because I don't want to lose that, to get us back to your question, I decided to become a podcaster because I learned about podcasting and I was told, "Oh, you're really good at interviewing. You should consider podcasting. It's easier than summits", so I started going, "Hmm, maybe I should", so if I'm going to do something, I want to do it the best I can, so when I decided to become a podcaster, I thought, "In order to be a great interviewer ... in order to be like a great host, I need to understand what the guest experience is like", so I started being a guest on people's podcasts, and I started learning from them their practices and their way of doing things, and I would take little bits and pieces and go, "Oh, that's so interesting", and I started integrating into my flow what I enjoyed as a guest, and I would learn what I did not enjoy and I would ensure that that did not happen, right?
Nicole Holland:
So, that was really how this podcast guesting thing came up. Then I would experiment with ideas to say, "Okay. How can I get more engagement? How can I provide more value? How can I do X, Y, Z?" Then, I would test, and marketing was one of my first loves and I studied guerrilla marketing, so I loved out of the box thinking and so I would try different things with the intent of giving value and also tracking my results, looking at how this performed because of my interest in that I think, I was able to really identify things and then implement them and share.
Nicole Holland:
So if I had a guest on my podcast who I really just thought was amazing, I would give them tips and tweaks and things and even it would go to the extent of pausing you know when at the end, I would say, "How can my audience learn more from you?" Then, they would answer and I would just be like, "Errt. That's not going to work. I know my audience and I know that's not going to work", so I would just pause the recording and go, "Hey, can I give you a tip? Here's what I think you should say because if you say this this way, you're going to be inviting people to take an action, whereas the way you said it is just telling them, right? So, there's a difference there, and they would be like, "Wow. That's amazing." So, then we would re-record or you know somebody would come in with not great sound and I would walk them through how to get better sound, stuff like that.
Nicole Holland:
So, I was just giving value. Everything I learned that I was implementing, I was always sharing at the same time and so that's how my framework for teaching Interviews That Convert came to be because I was always tweaking and over the years I went, "Hmm, how can this be better", and then you know I'd work with somebody. How can this be better? So, that's how I developed my systems. I see something that works to get from a to z without being challenging and or you know without being overly challenging, I should say, but I break it down into baby steps and I identify, "Oh if this, then that. If this, then that", and that's my analytical side, my geeky side that doesn't want to be seen, that just wants to play all day with puzzles of how can we optimize the opportunity?
Kyle Gray:
That is incredible and I love how you've brought it into this creativity in every detail in what you do, and you've shared a lot with us and you've given us a lot of really good ideas to reflect on, andI would love for you to share just a closing thought, something you can leave the audience with and then where can we go to learn more about you, check out your show, and engage with you.
Nicole Holland:
Thank you for asking and thank you for the opportunity, and I know this is not what was planned, so I appreciate everybody hanging in there. I know I shared a lot more than I usually do about like my thought process and stuff, so I really do hope that was of value. The biggest thing is be yourself and the more vulnerable you can be in sharing who you are and really identifying and getting good with who you are, not feeling like a fraud because we all go through that, not just feeling like you're pumping yourself up. Be real with people and share who you are, and I love that your listeners are engaging with you, Kyle, and your clients because you're helping them to do that in a really powerful way, and the more we share who we are, the more we get what we want without pushing or trying.
Kyle Gray:
Thank you, Nicole.
Nicole Holland:
Yeah, and oh how to reach me. I'm kind of everywhere, and the hub that I'm still working on. It's like a never ending project, but that's totally cool is thenicoleholland.com, and if you search for me on Insta or Facebook, thenicoleholland. Unfortunately, somebody else owns thenicoleholland on Twitter that's inactive-
Kyle Gray:
Oh my gosh.
Nicole Holland:
And Twitter has not responded yet for me to get it, but thenicoleholland.com, it's linked to everything and as I develop the micro sites, everything will be there so no matter when your people are listening, whether it's today or in two years, thenicoleholland.com is a good place to go.
Kyle Gray:
I feel for you on that. I have a Kyle Gray, who is a prolific content marketer out of either Wales or Scotland. He styles himself The Angel Whisperer, has seven or eight books, thousands of YouTube videos. It's hilarious.
Nicole Holland:
And the funny thing is too nicoleholland.com, I used to own that. I owned that for years-
Kyle Gray:
Oh no.
Nicole Holland:
Before I realized, "Hey, the internet's something that's important." I just had nicoleholland for so long and then one day I was in the business of working with youth in crisis and doing things, I was like, "Why would I even have a domain? Like I don't need a website. For what?" So, I got rid of it, because originally, way back when, you just had a vanity website.
Kyle Gray:
Yeah.
Nicole Holland:
To have a home so they'd be like, "Hey", and it was built on like Microsoft something. I don't even know what it was called.
Kyle Gray:
Page publisher.
Nicole Holland:
Yeah, I think it was even before that when I first made it, but yeah I let go of it and now it's never coming back to me. Northwestern Mutual has it.
Kyle Gray:
Sorry.
Nicole Holland:
It's okay. I'm thenicoleholland now though, so don't look for nicoleholland.com. It's thenicoleholland.
Kyle Gray:
Definitely yeah. Well, Nicole, thanks again for joining us. It was so awesome having you on the show.
Nicole Holland:
Thank you, Kyle.
Kyle Gray:
Thanks for listening to the Story Engine Podcast. Be sure to check out the show notes and resources mentioned on this episode and every other episode at thestoryengine.co. If you're looking to learn more about how to use storytelling to grow your business, then check out my new book, Selling With Story: How to Use Storytelling to Become an Authority, Boost Sales, and Win the Hearts and Minds of Your Audience. This book will equip you with actionable strategies and templates to help you share your unique value and build trust in presentations, sales, and conversations, both online and offline. Learn more at sellingwithstory.co. Thanks for listening, and I'll see you next time.