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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Dec 22, 2020

On today’s episode, I am talking with Melissa Smith.  Melissa is going to teach us the definition and the difference between a virtual assistant and an executive assistant. What are the differences between these two roles and what is the value of having an executive assistant on your team.  This is a very exciting episode for me to share especially since I am in the process of looking for this person for my team.  Having an assistant on your team is such an essential and crucial part of your work. 

After being an Executive Assistant for over 15 years Melissa went out on her own to start a virtual assistant company. She quickly realized business owners didn’t have the right knowledge of VAs and even less about how to hire the right one. After finding herself constantly matching coaches and consultants with the right virtual assistant she decided to create a business of it. That’s when I changed her focus to matchmaking and consulting. Soon after she would write a bestseller, Hire the Right Virtual Assistant.

In This Episode: 

  • The true measure of an assistant is the ability to anticipate your needs.  
  • Communication is so important especially with an assistant.  
  • The right time to hire a virtual assistant is always before you actually need one. 
  • And so much more!

Connect with Melissa Smith: