Dec 4, 2018
Hello everyone and welcome to the Story Engine Podcast. Today on the show I have Jeremy Slate from the Create Your Own Life Podcast and Command Your Brand. Jeremy Slate's podcast, Create Your Own Life, has been an incredibly successful, rapidly growing podcast over the last three years and he has interviewed so many different celebrities in the marketing world, the entrepreneurship world, the sports world. All over the place and he's made this into a powerful, powerful personal brand. So I've invited Jeremy onto the show today to share a few tips about how to build a personal brand, why you should build a personal brand, and how to fit this in with your larger business ambitions. I hope that you enjoy it and you find it really valuable today.
Key Takeaways
[7:05] What prompted Jeremy to create a new life
[12:04] Why and how Jeremy started his podcast
[13:24] How to build your credibility within the podcast-sphere
[15:23] How to use podcasting to build your business
[18:04] Who should have a personal brand?
[21:23] Effectively using your personal brand
[23:12] Creating your content strategy
[28:37] How to get your outreach noticed
[32:40] What podcasting can do for you and your business
Links and Resources Mentioned in this Episode
Robin Sharma: The Monk Who Sold His Ferrari
Transcript
Kyle Gray:
Jeremy's a great friend of mine and I can't wait to share it with you, so let's hand it over to Jeremy. Jeremy, thanks so much for joining us.
Jeremy Slate:
Absolutely man. You and I have been connected for a long time. I think you were like episode 60 something of my podcasts and you know, just to give you an idea we're like in the 500s, man. So you and I have been connected for quite a while now.
Kyle Gray:
Well, I was thinking about this and trying to figure it out and it must be, we're probably about two and a half years since that interview came out and it's incredible how different life is for each of us during that time. I think I came onto your show, I was talking about-
Jeremy Slate:
The Foundry.
Kyle Gray:
The Foundry, my college entrepreneur book, and my vision back then I was really like I'm gonna change education. I'm going to bring entrepreneurship into the college world and yeah, life's very different than what I was expecting back then. But it's been a lot of fun and you have gone from just this small local podcast to interviewing some amazing, amazing guests. Some of the best-known names in marketing, and sports, in health all across the board out there and so I just have to enjoy this moment between us right now. Hopefully, everybody else listening can appreciate it too, but it's amazing to see in all of your entrepreneurial journeys how the people you meet evolve with you.
One of my favorite things about surrounding myself, having a podcast or having content, just connecting with people like you, to see how you progress and how you grow and learn from each other, it's probably the reason you wake up in the morning, or at least for me.
Jeremy Slate:
I just remember getting that pitch email almost three years ago now, and I'm like, "Man, this guy sounds pretty cool. He sounds like he's doing something different." Here we are almost three years later dude, and we're kind of both doing big things here.
Kyle Gray:
Yes. So that's one of the reasons I'm so excited to have you on. Not only to return the honor of having you as a guest on the podcast, but I have been seeing you over these last three years and you have built this amazing, amazing brand. You've built this personal brand, this personal story. You've created a huge, huge audience, huge following, and you've managed to successfully kind of capture that following in a way and turn it into a profitable business and maybe even businesses at this point.
So you're a master of podcasting, master of social media, master of building a brand around all of these tools and so I'd love to hear, of course, I'd love to get caught up on pretty much your whole story throughout this interview and then love to get some gems of what makes a great brand and how do you build a business around this. But first, before we-
Jeremy Slate:
I gotta say it always sounds cooler when somebody else talks about you because you're like, "I'm just a dude, that's about it."
Kyle Gray:
Right. Yeah. Well, that's one of the reasons why you got to hire a branding person, I think. Even me as like a storyteller, I can pull these brilliant things out of other people and show it to them, but to do this work on yourself you have that same thing. You're like, "Oh, I'm just a dude.
Jeremy Slate:
Just a dude. Anyway.
Kyle Gray:
But anyway, why don't we start, I'd love to start it off by just hearing a story from you about a moment in your life that really set you on the path that you're on right now. How did this all come about? What's defined you into the Jeremy Ryan Slate of today?
Jeremy Slate:
Which I guess side note, I only use my middle name because there's another dude that also hijacked my name and was not even born Jeremy Slate, but you know, I do that so Google actually likes me. But dude, that's a deep-
Kyle Gray:
Oh my gosh.
Jeremy Slate: Yeah. He was born Robert Pelham in Atlantic City, New
Jersey and he branded himself as Jeremy Slate. He died in 2007.
2017, his URL finally expired and I bought it. But anyway …
Kyle Gray:
Oh man, that's lucky. Well, I've got to just interject once more before we go into this story because I have that same problem and we've actually had this conversation before.
Jeremy Slate:
But you guys are the same age, so you're going to have to wait a long time for him to die.
Kyle Gray:
Right? Yeah and even if- So there's a Kyle Gray in Scotland who styles himself the angel whisper, who's got tons of books, tons of video, a prolific marketer nonetheless, and yeah. I don't know. I'm still staying stubborn and staying with Kyle Gray, but I think he might've had the smarter move on that.
Jeremy Slate:
I don't know man. So I think the new website is kylemfgray.com. I think that's going to be the new website. Anyway …
Kyle Gray:
Yeah.
Jeremy Slate:
Dude, story. It's hard to I guess to answer that because I feel like everybody tells these stories, and you're like, "I was on my sister's couch and then I discovered LinkedIn and now I'm a multi-bazillionaire," and it's not like that at all. Life's a series of all these events, but I guess if I had to look at one thing that really, really hit me hard, after I got my masters in early Roman empire propaganda, believe it or not, that is a thing, I ended up teaching high school for a little bit.
In 2012 my mom ended up having a pretty bad stroke and that was a really, really, really rough thing for me, and that really made me question a lot of what I was doing because I was coming home from work miserable every day. I was just not happy. I didn't see where this was going, and I was also working in private school too, which doesn't mean what a lot of people think it means. They're like, "Oh, you're in private school. Making more money, doing better." It actually means you have a lot more responsibility to make about as much as a Burger King drive-through.
So it wasn't exciting. I wasn't living on purpose, I wasn't doing any of these things. So I'm kinda like, "All right, I don't know what I'm going to do." And it took about a year after my mom had that stroke to finally settle in and for me, it initially ended up starting in network marketing, which I didn't even know that was. So I saw this presentation, I'm like, "Dude, like a million bucks next week. Great. How is everybody not doing this?"
Needless to say, I'm still waiting for my million dollar check. It hasn't come yet, but it was at least something that allowed me to do something else. I lasted in that company for a little bit, but like a lot of people in network marketing, I got burnt out pretty quick. I sold life insurance, sold products on Amazon, eventually ended up teaching myself from YouTube how to build websites, write HTML, CSS, all that kind of stuff, and ended up working at a friend's content marketing firm.
About a year into that journey is when I started the Create Your Own Life Podcast in mid-2016 and that's actually when you and I had connected. I was actually still working at somebody else's company designing websites and doing a podcast on the side. So for me, that's really what happened is I almost lost a parent. It made me really question a lot of what I was doing, it really made me realize like that there's something more here man, and I didn't quite know what that was. I didn't quite know what that looked like, but it sent me on a journey to kind of find that.
For me, I started with building a personal brand. How can I add value, how can I meet the right people and for me having a podcast and being on podcasts was the right way to do it, and it branched off from there, man. It went into writing for publications, it went into appearing on TV, doing all sorts of stuff, but it all started with building a personal brand in the podcast space.
Kyle Gray:
That's cool and so this was all, Create Your Own Life was the foundation.
Jeremy Slate:
Yeah.
Kyle Gray:
And when you were you said, "Okay, I wanted to live deliberately. I want to live on purpose. I want to surround myself with people who can inspire and uplift me," something we've already discussed a little bit. But something I didn't hear right away was like, I need to create a profit. I need to monetize my podcast right away or anything like that. And there's of course before I go into this question, there's a lot of different paths you can take. You can build a business and then build a podcast to promote that business. You can create a podcast and then, I don't often recommend just creating a podcast around the aspirations of monetizing. Maybe you can shed some light into that.
But what did the journey from growing the starting podcast, what did it look like when you were like, "Hey, there might be some business opportunities here." Did you see it on your list? Did you start with maybe network marketing or affiliate marketing? And I know you've created some other brands and companies and things underneath it. So how did that all develop?
Jeremy Slate:
Wow, and it's funny too because I had another experience at 19 where I tore up my knee and they screwed up the surgery and I got last rites, and I usually kind of leave that out of my story because I'm like, "I just don't see how that fits." But yeah, I got last rites and died at 19, but anyway at that-
Yeah, it just doesn't fit with the rest of the story. So I'm like, "I just don't see how this actually linearly fits," because it didn't affect me. It was just kinda like, all right life is life and it was really when I almost lost a parent that really, really hit me.
For me, initially, I don't know. I blame it on being an academic, man. I was an academic. I wrote my grad school thesis I actually published as a book and only sold a few copies to a few small universities because the title was in Latin because I'm a jerk. I named the book Generals And God-Kings: Gnaeus Pompeius Magnus And The Apotheosis Of Augustus. Go figure, why didn't I sell any? There are just two universities in the United States that a couple times a year buy copies of it and that's about it. So I wasn't initially somebody that knew how to make money with stuff. I wasn't somebody that thought about monetizing.
Jeremy Slate:
I wasn't somebody that thought about monetizing. I just initially did the podcast because I wanted to learn from really cool people and the only way you can do that is if you have a platform. And that's where Create Your Own Life started. I started a list of the top 100 people I most admired and I'm like if I have a platform, I'm sure they'll give me the time of day and the very first person I emailed was Seth Godin and he said, "No thanks, good luck. If you get to 400, I'll do it". So I cashed in on that earlier this year and I interviewed Seth Godin at 400.
But really, for me, it was all about learning from those right people and the show made money about six months in because we didn't do a very high download number. We did 10,000 downloads in our first 30 days but the podcasting space advertising is based on something called CPM or cost per thousand, which the going rate is like $25 per 1,000 downloads so you're not really going to make that much money. So about six months in I found some companies that did social media management and we did some deals for flat rate advertising rates for those episodes. Basically, they paid me anywhere from $50 to $100 an episode to advertise on the show. They saw some pretty good revenue off of advertising from me so that allowed me to have a little bit of money to invest in some other stuff. Most of which I actually went back into their services and pay for some growth services to help start going my social media accounts because if I wanted to start getting bigger guests like you need to look bigger. Right?
So I started worrying about growing my Twitter account, growing my Facebook account, growing my Instagram account, and really getting a lot going on there and always having an eye on how can I get the bigger guests, how can I get the bigger guests? And it's not from the standpoint of they're going to share it, but it's because it helps your credibility of good positioning. Right? When you're sitting with somebody that's well known, it helps your own credibility to rise and I think that's the thing and personal branding that people don't get. It's who you're associated with and who you're talking with that actually helps you to grow. So initially that's what it looked like and gosh, it was in 2016, then I finally figured out, okay, let's make some money with this. And I started a podcast production company which started to be like a whole bear.
We only had like two clients and I couldn't manage it, so I figured out what was the 20% of what we did, the people really liked and that's when we started our current company, which is Command Your Brand Media, which does very, very well. But I think sometimes the first thing you decide is going to work doesn't always work. I kind of agree with something you said a few minutes ago with starting a podcast is like this thing to make you money. Like there's going to be very few people that create EO fire and go out and make millions of dollars off advertising on their show. Your podcast should be created to promote a bigger brand, a bigger purpose and help your business grow. Sure. I'm to make advertising money off the podcast, but it's not what I live off of and I think that's what people really need to understand.
Kyle Gray:
So tell me like, give me a list of things that podcasting or why is podcasting really exciting to you and as an example like it's not going to be monetizing, but there are some things about podcasting in particular that I think you've used really well that have nothing to do with money and not even necessarily anything to do with like your social media following that is still very valuable. But, yeah, what lights you up about podcasting?
Jeremy Slate:
Easy content. That's the first thing. For me, I was an academic writer. So you don't want to read some of my early blog posts I got very much to into the technique of things like I started out in fitness, I was going to tell you everything that muscle fiber did and kind of stuff like that.
So I really didn't know how to write in a way that people can understand it because I was used to writing for other academics. So for me, having a podcast that's really, really easy content to create and you can create a blog post with an introductory paragraph and the closing paragraph and stick your podcast right in the middle of it. And that was the first thing was easy content. The other thing was access to people that I really want to be associated with and that helped my brand grow. And here's the thing that most people don't realize. I've gotten to a lot of events because I'm "media". What I'll do is I'll actually use my podcast and reach out to different media and say, "Hey, do you have any media passes for your event?" And I've gotten to a lot of events as media coverage, you just got to make sure you interview somebody there, promote the event in that way.
So I've really figured out how to use it in different ways because it's a medium that allows you to do a lot of things with it. And then also the thing as well is a growing email list. I had no email list, I grew my personal contacts, I had no personal context when I started this. And I think that's what's really, really brilliant and also like if you have a good message and you're talking to the right people and doing the right things, podcasting is very, very open, almost wild west way to grow. When I started we did about 10,000 downloads in our first 30 days. Now we're in the rate, we're growing. We're probably going to hit 100,000 a month by January. So it's been very, very cool what's going on there? And it's a really, really great medium in that way where I don't think I've had access to grow where I wouldn't other mediums.
Podcasting provides multiple ways to grow your business, whereas other mediums do not
Kyle Gray:
Oh, I think that's amazing and something that you've brought together with your personal brand, you've been able to lift yourself up, create a celebrity around you, get into events, make these contacts, make new friends with your guests, and so what I want to go into something maybe a little bit more audience-centric now. So there are people in, listening now, some of them would be a great fit for a personal brand and I think some of them, there's, I don't know what to even call the other end of the spectrum. Just normal brand business, brand. B to B. I'm not. Maybe you have a term for it, but. So for anybody out there who's listening, how do they know if I should really develop a personal brand or I should develop a business brand or is there a way we can kind of see which is a better fit for us?
Jeremy Slate:
Yes. So question one is, are you breathing? Question two is, do you have a pulse? If you can answer yes to both of those questions, you should have a personal brand because look at even what Gary Vaynerchuk is doing, right? He's built his whole company off of the power of his personal brand. Grant Cardone has built his entire company off the power of the personal brand. I think major business brands will continue to exist, but because of the democratization of the Internet, I think it's gonna be more and more and more based on personality brands. So I know Kevin Kruse, who has a podcast called LEADx is always talking about the importance of individuals even in a corporate setting developing their personal brand. And companies I believe that reward people in their companies that do that are going to see the most growth in this new phase we're in.
So I really think everyone should be developing a personal brand in some way, shape a form because it's easier to associate with a person. And I think that's what people are finding based on the Internet. Yes, you can look at Ford and it can be like, okay, it's Ford, it's blue, it's got white letters on it, you don't really put a face to that. You can't really humanly connect with that. And the differences are you look at Gary Vaynerchuk and either like him or hate him like he's polarizing in some way, shape or form. And that's how I think personal branding is going to be this very, very powerful thing that's going to allow companies to connect with people in different ways. There's a podcaster named James Carver, I don't know if you know James, but all the guys in his company are building personal brands on LinkedIn with him because it's going to help power his company.
So I think that's one of the biggest things you have to take a look at is companies that empower their employees to build personal brands are actually going to see more growth in that way because people can connect to them as human beings.
Kyle Gray:
Wow. So I guess to raise some the question or the answer up, you should always have a personal brand and even if you have a business brand, everybody should have a personal brand that works for your business.
Jeremy Slate:
Yeah, because there are two things to that, right? Like number one, you're probably not going to be with that company forever because it's most millennials change jobs at an average of 12 times before the age of 35. So you have an asset you cannot take with you because you're known. Number two, you're actually going to be able to take that power and grow the company you are in.
And so I think it has two advantages in that way. It's kind of like a living resume in that way that you can go from place to place and then also you can flow more power to the company or in because people can connect to you as a human.
Kyle Gray:
So I like this. And where I want to go next is thinking again, you've explained kind of your transition from just creating content, adding value, building brand equity as it's so-called. And then transitioning into actually being able to use this to drive traffic and attention to businesses. What can people who are building their own personal brand see or view? How do we know when we can feel comfortable starting to use our personal brands, monetize them, for example?
Jeremy Slate:
That's tough, man, because I feel like it's tough to directly monetize a personal brand. Does that make sense? Like I feel like there are not many people that are going to have like what Tom Brady does, where companies pay him to post something on his Instagram account. That's really tough on a case by case basis thing. I think more or less, you shouldn't be depending on your personal brand to make you money directly. It should be promoting some sort of service, business coaching, whatever it may be that you have in the background and you should be flowing growth that way. Do you understand what I'm saying? I feel like it's such a case by case basis. It's so tough to say, "Hey, let's monetize my personal brand now." It's more or less using like you're basically controlling the media by creating a personal brand, right? You're controlling what goes out, what said about you, what's connected to you, and you're actually able to flow that power to your business.
Like for me Create Your Own Life, makes me a few thousand bucks a month in advertising. My personal brand helps my business make money. That's how I connect and get clients. That's how I connect and get press for my company. So I think that's the way to really look at it. Is it this thing that is not allowing you to get more press. Like it's how I got in Forbes, how I’ve gotten Inc. It's how I have gotten CIO, all these different things that helped my company to look more reputable look more important than to bring in clients for the company. So I think that's what it's really all about.
Kyle Gray:
Definitely. And so how do you manage the maybe the gap or the indirect promotion. You've got a big thriving brand, you're getting Create Your Own Life featured on Forbes and all of these different outlets. Now, how do we make it so that, how do we kind of move that momentum over to our businesses and our brands?
Jeremy Slate:
Well, for me it's the content I talk about, right? Like I'm talking about success. I'm talking about personal branding, I'm talking about different types of content and that's what my company does is we help people get that right notoriety, get that right success, get that right level of interest. So like the content you're talking about should be in line with the business you have, right? If you have a fitness business, you shouldn't be talking about cleaning couches because it's not going to help you. So your content strategy should be in line with what you're doing. I don't know if you follow Dennis Yoo but he talks about basically having this content map, right? Like you have you in the middle and you have the topic will that comes off of you, all of these different topics You talk about.
That these are all things that humanize you, but they're also all things that lead back to your business. So that's the thing you have to think about is the content you're covering has to mesh well with your business. If it's not in the same line, it's just not going to make a heck a heck of a lot of sense. So I'm going to talk about different ways to grow your content. I'm going to talk about benefits to being seen with celebrities because if somebody is on a podcast, they're getting interviewed by a "celebrity host" that's going to help them. So really you want to make sure the content you're talking about writing about and dealing with is in line with the type of business you have.
Kyle Gray:
Okay. Something you just told me that I really liked. And you've mentioned this a couple of times, I think both when we were recording and pre-recording, but you've mentioned Dennis Yoo.
Jeremy Slate:
He's legendary, man. If you don't know Dennis.
Kyle Gray:
Oh yeah. But you've mentioned a couple of names throughout this episode of you're like, this person does this. I know you know, you've met a lot of people through your podcast and through managing and growing your brand, how do you keep track of all of these relationships?
How do you make sure that ... I mean, Seth Godin is probably an obvious one and any emails I get from him personally are permanently etched into my mind, but it still serves as a good example. He said when you get to 400, call me. Which took three years and you called him and you took advantage of that, but I'm sure there's like 20,000 smaller stories that are kind of like that aren't with a quite as high profile of a person, but you need to the real game here and you were, you were telling me this: you mentioned you maybe were even willing to like, hire somebody at some point in the future just to keep up with contacts that you're making, potential guests, maybe potential clients. People that you meet at conferences and you just like them and you don't even know what's going to happen. How do you manage all these relationships?
Jeremy Slate:
I wish I had an easy method for you. So if we're looking at podcast guests, I have a running Google Doc, that's got hundreds and hundreds of names in it of people that I'm following up with when's the best time to follow up with them? What their running promotions they're doing, like if they're writing a book if they're doing different things. So, I have a lot of those things noted in that spreadsheet and usually a couple times a month I'll go follow up with those people, see how it's going.
Like Robin Sharma, for example. When I had him on the show, he's the guy that wrote the book, The Monk Who Sold His Ferrari. I booked his interview six months out. Dave Asprey's coming on the show next month. I've been following up with him for a year and a half after he said yes to actually get the date.
So, I wish I could tell you that there's an easy method, but for podcast guests, it's just a spreadsheet and we're just continually following up. For like new clients, new prospective clients. We, for our company, we use Agile CRM, which is a really, really cool content relationship manager. It's not crazy for keeping in touch with people. I wish I could say I have a great method; I don't. I just ... The people that really impact me, I tend to mention them a lot. Like Dennis Yoo, I find myself talking about a lot. David Briar, I find myself talking about a lot. Just guys that have a big impact on me, I just tend to like to promote them because I enjoy it.
You know, I've connected you to a ton of people because I'm like, "Damn, Kyle is a great guy," and I think that's the thing is like I wish I could say I have a method for remembering that, but the people I really like stand out in my head and I'm always trying to like, see what else I can do for them in that way.
So for guests, I'm managing a long-running Google spreadsheet with hundreds of names, prospective business, Agile CRM, for contacts, it's really, I just take care of my people. That's about it. You know what I mean?
Kyle Gray:
I love that.
Jeremy Slate:
I take care of my peeps.
Kyle Gray:
Well, that's a beautiful thing and I think a lot of people do that. I have the same. It's like a strength and a weakness. I don't know if you've ever done any of like the Myers Briggs or the DISC tests or anything.
Jeremy Slate:
No, I haven't.
Kyle Gray:
I appear very like, very interpersonal on something called the DISC test and so I like engaging with people and talking to people all the time, but it sometimes it makes it difficult to actually have a system to do it because it's something that kind of comes naturally to you.
Jeremy Slate:
Exactly. It feels weird to put a structure to it.
Kyle Gray:
It feels weird. Nonetheless, it's important.
Jeremy Slate:
Hey man, if I were Keith Ferrazzi, I'd have a method for everything, but I am not Keith Ferrazzi.
Kyle Gray:
Nor am I, but I bet you do have a good method. Speaking of making a lot of friends, of getting your outreach noticed and I think that this is a great nugget of wisdom that you can share with us because you've, you've met some incredible, incredible people through your podcast. You've reached out to great people. How do you make it so that your email stands out on the stacks of hundreds, if not thousands of emails that the people that you're reaching out to get every day?
Jeremy Slate:
Do you want the real answer or the fake, canned answer? I'm aggressively annoying. I'm aggressively annoying. I follow up every 30 to 60 days with people I really, really, really want to interview so I don't drop the ball. Like, a lot of people send out one email and they forget about it.
Does my first email make an impact? Maybe, maybe not, but the fact that I'm always there, always asking, always following up, always looking for an angle is going to help and always looking for the right person too. Because let's say you and I were just talking about it; I'm interviewing next year because we've booked for that next year, Stephen Amell, who's the guy that plays the Arrow on the TV show Arrow. I've looked so many different ways to find a way to contact the guy. I tried Instagram because you can direct message people on there once you add them. Didn't get anything. I tried finding out who his PR firm was online. I had no luck. I tried ... Gosh, what else did I try?
I tried going to his fan website and seeing who it was managed by. One of my favorite things, when you go to a website and you can't find any contacts on there is going and finding the privacy policy because every privacy policy has to have an email in it of somebody you can contact on there.
So I'll try that. That didn't work. The way that actually worked, I found a website called Contact Any Celebrity and I signed up for a $29 dollar a month account. Found out who his publicist was, got through. And you know, as I said, we set it up for next year so you have to really realize, there are different ways to contact everybody and especially like well-known people are going to be hard to contact, right? Like people that are super well-known are going to be very difficult to contact. I had the same experience with Danica Patrick, that I just booked on the show. I tweeted at her.
I know she promotes GoDaddy a lot, so I tweeted at GoDaddy. I tried emailing her fan website, I tried Instagram. Once again, it worked through a publicist through that Contact Any Celebrity site. So it's really figuring out all these different methods, how to consistently do them.
And if you're not making headway with one, what's another one that you can get to talk to the right person?
Kyle Gray:
Wow.
Jeremy Slate:
It's not a special method, man. It's just like ... it's being stupidly persistent.
Kyle Gray:
Yeah, I mean, but it's like that is a method in itself and I have a lot of admiration for doing that because, I mean, you already said it. I think 99% of people, whether it's getting in touch with celebrities or starting a business or, you know, going to the gym or doing anything like this. I think a lot of us could use more of this, stupidly annoyingly persistent-ness in many elements of our life.
Jeremy Slate:
And that's the thing, dude is you also have to write a good pitch, that's important. But that's second to knowing who to actually get that pitch in front of. You know, that's the biggest thing. Like, if you don't get in front of the right person, you can write the best pitch in the world and it's not going to matter.
You can write the best pitch in the world, but it’s not going to matter if you're not talking to the right person
Kyle Gray:
Yes. Wow. Well, Jeremy, we have covered a lot of different ground and I am so grateful to have been able to connect with you on the show. Hear some more stories, learning about everything you've been up to and you amaze me every time we have a conversation and I'm so grateful that we continue to engage with each other.
I'd love to just kind of leave you the mic to maybe give us one closing piece of advice on growing our personal brand and maybe getting clear. I think a great way would be like, getting clear on that message that really matters and then tell us where we can learn more about you, your show and everything else you're up to.
Jeremy Slate:
Well, here's the biggest thing, man, is like, yes, you need to find out what lights you up in order to talk about as a personal branding topic. But the biggest thing is to get started because a lot of people have reasons why they can't do it. They find out, "Oh, this isn't right. This funnel isn't lineup. This opt-in isn't good. I don't have this part of my story right."
Just start, because you're gonna find a lot of things evolve over time and you know, the current version of what you have is probably nothing like the first version of what you have and it will be nothing like the future version of what you have. So just get started. And for me, I just see the podcasting space as this great way to do it, because you're able to very easily talk to the right people.
You're also able to get great positioning by who you're seeing with and you're also able to take advantage of audience building, like, you can appear as a guest on other shows and take advantage of audiences that are already established. You don't have to go out and create one. And I think that's the biggest thing as well. So in terms of like, where people can find me, the biggest thing that we help with is that personal branding piece by appearing on the right podcast.
Appearing as a guest on other shows allows you the advantage of an audience that is already established, lending you credibility
So, if people are interested in actually a free worksheet that's going to help them to do that, you know, figure out what the right shows look like, what to talk about, and then how to promote it, I put together a worksheet for that and that's over CommandYourBrand.Media/checklist, and that's going to be everything that they need to be able to do that.
Reach out, find the right shows, find the right story and really rock and roll and that'll kind of take them through the ability to contact me in various ways. So CommandYourBrand.Media/checklist.
Kyle Gray:
That's awesome. And we'll definitely have that in the show notes as well for anybody out there who wants to grab that link. Jeremy, this is so much fun and I appreciate you. Yeah, you've got so much good information and I love everything you brought to the table to us today. So, thanks so much for sharing your story and I hope that we get to see each other on one of our podcasts sometime again soon.
Jeremy Slate:
Absolutely. Thank you so much for having me, man.
Kyle Gray:
Thanks for listening to the Story Engine podcast. Be sure to check out the show notes and resources mentioned in this episode and every episode at TheStoryEngine.co. If you want to tell better stories and grow your business with content marketing and copywriting, be sure to download the content strategy template at ContentStrategyTemplate.com. This template is an essential part of any business that wants to boost their traffic, leads, and sales with content marketing. Thanks for listening and we'll see you next time.