Preview Mode Links will not work in preview mode

The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Apr 2, 2024

SummaryThe authority paradox is the more you try to prove your credibility, the less credible you appear. Proving credibility often involves teaching as much as possible and listing certifications, but this can be distracting and overwhelming for the audience. Focusing on yourself instead of your audience hurts your connection with them. Instead of teaching all the details, focus on shifting belief patterns. Teaching to shift beliefs requires empathy and understanding of your clients. Using client stories and strategizing what to teach can inspire action and create credibility.
 
In This Episode We Discuss
  • The more you try to prove your credibility, the less credible you appear.
  • Focusing on yourself instead of your audience hurts your connection with them.
  • Teaching to shift beliefs requires empathy and understanding of your clients.
  • Using client stories and strategizing what to teach can inspire action and create credibility.
 
Chapters
00:55 The Authority Paradox
02:53 The Negative Effects of Over-Focusing on Credibility
03:47 The Wild Goose Chase for More Credibility
04:16 Shifting Belief Patterns
05:14 Teaching to Shift Beliefs
06:12 Examples of Shifting Beliefs
07:07 The Power of Focusing on One Good Idea
08:05 Teaching with Empathy and Understanding
09:02 Using Client Stories to Inspire Action
09:32 Strategizing What to Teach
10:01 Client Success Stories
10:28 Example: Shifting Content from Tactical to Belief-Based
12:14 Example: Focusing on the Easiest Solution
14:35 Example: Shifting Focus from Tangential Teaching