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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Dec 19, 2023

Today on the show I have Tyler Wagner. Tyler is the founder of Authors Unite, an incredible publishing company that allows business owners to elevate their message through the power of authorship. 

Today we are going to talk about the fine and powerful distinction between what makes a great writer and what makes a truly great author and what’s possible with somebody who can truly embody authorship. 

In This Episode:

  • Authorship is giving all of your knowledge away and just trying to help as many people as possible with your book.

  • You should write your book backward. The title actually comes last. Write the sloppy rough draft, get everything out of your mind, and then everything else will come to you as you are doing the difficult work.

  • The goal of all book marketing is to make the content the best it can be and then get the books in as many hands as possible.

  • And so much more!!!


Connect with Tyler Wagner: