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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Sep 10, 2024

On this episode we are talking with Jon Marino about the process of preparing a talk that transformed his business. We discuss our personal connection through a retreat in Hawaii and the importance of storytelling in our work. Jon shares how working with Kyle has helped him improve his communication and teaching skills. We also talk about the power of focusing on the audience and the value of deepening the understanding of customers. Jon introduces his new offering, a deep dive into customer personas, and shares his excitement about helping entrepreneurs find direction and make a bigger impact.

In This Episode

  • Preparing a well-crafted talk can have a transformative impact on a business.
  • Focusing on the audience and their needs is key to effective communication and teaching.
  • Deepening the understanding of customers through personas can help businesses better connect with their target audience.
  • The process of preparing a talk can lead to personal growth and a clearer sense of direction.
  • Working with a skilled mentor or coach can help improve communication and teaching skills.

We Discuss

02:32 The Power of Storytelling and Connection
04:24 Enhancing Copywriting and Marketing Skills
09:36 Deep Diving into Customer Personas and Branding Guides