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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Apr 21, 2020

The Value Blindspot is something that happens to most experts in their journey growing their business. We spend years honing a skill, building a community and creating a new understanding of the world. The problem is because of the new "expert" lens we view the world with, we lose the ability to communicate with our customers on a level that works for them. In this episode, we're going to learn what it looks like to have a value blind spot and how to get out of one.
  • How learning the difference between problem-solving and results-based communication can make a huge difference in your marketing.
  • How to dig deeper into your customer's stories to understand what they need.
  • How to "get out of your own head" when it comes to your story.