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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Jun 21, 2022

Today we are diving back into one of my favorite subjects to explore on this show which is your clients, more importantly, your ideal clients. Today we are going to talk about what to look for as red flags in non-ideal clients that you need to watch out for in your sales process. One of the fastest ways to run your business into the ground is to take on clients who are bad fits for your program, who don’t appreciate the value, are going to tax your energy, and take it away from clients who really could benefit from it. 

A lot of people, especially early on, try to get anybody who will pay for it there. It is exciting to make a sale but sometimes you overlook what is possibly a red flag in the sales process that comes up and bites you later on. Today I am going to share some common red flags that you can watch out for in new or current clients to give you a better idea of what exactly you should say no to and hold your boundaries on for the sake of serving the clients that really can benefit from what you have to offer. 

In This Episode: 

  • Be very clear upfront about what the scope of your work is, and what the boundaries of your work are, and don’t let anybody change that because even a small change can add up to a big difference in results over time. 
  • If they don’t show a personal level of respect for you especially early on in the sales process then you shouldn’t expect them to be respectful later on if any challenges or unforeseen circumstances come up along the way. Make sure you feel respected right from the get-go when screening your clients. 
  • One bad client can drain the energy of your program. It is very worth taking the time to make sure that everybody you work with is worthy and can receive the maximum benefit of what you do.
  • And so much more!!!