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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Feb 15, 2022

Mental static is one of the greatest sales killers for speakers and presenters especially when it comes to your teaching. There are a lot of different ideas out there about what good teaching really is and how it can make or break your presentation. Good teaching is not all about good information. It is in presenting the right dose of teaching to minimize mental static and inspire a decision from your listeners.  

Today we are going to explore some of the techniques to improve your teaching that will do just that. We are going to talk about road mapping and how it allows your audience to relax into your teaching, then we’ll talk about how a clear promise is the foundation of your teaching, then a simple change in what you teach that can have dramatic results when you speak, and finally, we’ll talk about how you can talk about your clients in a way that gets your audience leaning in and wanting more. 

In This Episode: 

  • Mental static is one of the greatest sales killers for speakers and presenters. 
  • Road mapping is one of the simplest but most essential techniques to incorporate to create good teaching. It is giving the table of contents before your talk and you dive into all the wisdom that you have got to share.  
  • Your promise should be tangible and simple. It should be focused on the result they are going to experience not the work that they need to do in order to have that experience. 
  • And so much more!!!