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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

May 10, 2022

Recently I have been taking a group of entrepreneurs and coaches through a month-long process of creating a signature talk.  One of the things that I asked them at the end of our 4 weeks together - What were some of the side benefits that working on this talk provided for you and your business? I got a lot of interesting insights that I wanted to share with you today to celebrate the success of some of these students and to really give you an idea of everything that you can benefit from when it comes to having a good signature talk that you can rely on, give anywhere and that you know is set up to attract your ideal clients. 

In This Episode: 

  • As soon as you have a message that encourages you and inspires you are going to start seeing more of these opportunities, reach out more, and people are going to see your motivation and your passion. 
  • You can repurpose your talk into great content. A signature talk is a body of work and a wealth of content that you can use in many ways other than just giving the signature talk. 
  • There are a lot of doors that will open to you once you have a good presentation together.
  • And so much more!!!!