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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Jul 23, 2024

Today we have Joy Houston, the founder of Healing at a Scale on the show. Joy has an amazing process that connects and solves some of the biggest problems that health practitioners and their clients have. Today we're going to be talking about illness isolation and how difficult that can be for somebody going through some kind of condition and how healthcare practitioners who are often facing burnout and trying to do too much work one -on -one can solve both these problems by bringing together communities and allowing people to connect with each other and learn from each other.

InThis Episode
  • Illness isolation and practitioner burnout are significant problems in the healthcare industry.
  • Communities can help solve these issues by connecting practitioners and patients.
  • By leveraging time and creating communities, practitioners can provide support, education, and empathy to a larger group of people.
  • Sharing personal stories and values helps build trust with potential clients.
We Discuss
01:30 Joy Houston's Background and Mission
03:51 The Importance of Labs and Clarity in Healthcare
05:40 Lead with Labs: A Client Acquisition Tool
07:32 The Synthesis of Practitioner Burnout and Illness Isolation
10:53 The Secret Sauce of Community in Getting Results
14:06 Joy Houston's Personal Experience of Burnout and Isolation
16:01 The Turning Point: Helping Practitioners Like Brooke
21:34 Experiencing Health, Community, and Impact
25:25 The Importance of Sharing Personal Stories
28:50 Closing Thoughts and Invitation