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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Nov 10, 2020

On today’s episode, we have Emmy Wu. Emmy is a filmmaker and storyteller and she combines these two areas brilliantly.  Today we are going to explore archetypes. Archetypes make so many things easier to understand and more navigable for our brains.  We are going to explore archetypes to make video creation easier, faster, and more successful.  Emmy has a tremendous amount of experience and some really good insights to share with us.  If you are a video storyteller, you are going to get a ton of value out of this episode.  

Emmy Wu is a brand storyteller and video marketing strategist. She is led by intuition and driven by data, She helps artists and coaches attract more customers and clients and sell more of their programs, using the power of video and storytelling. With almost two decades of experience in the film industry, She has helped clients like Subaru, MGM, and Paramount Pictures bring their vision to life on the big screen but found her passion in helping positive change-makers increase their impact with the power of storytelling.

In This Episode:

  • There are four main video archetypes that help us wrap our brain around where we can really start to showcase our natural personality and to use the types of videos that are supportive of our business model.   
  • When you lean into your strengths and use the types of videos that best fit your personality, that is when you can really shine.   
  • How do we uncover which archetype to work with? Generally, we will have a natural residence with one or two of them so go with that. 
  • And so much more!