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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Feb 4, 2020

Passive income is possible when you create alternative revenue streams, such as certification programs and courses in your business. But how do you start? Today we hear from Reed Davis, the creator of the FDN Functional Diagnostic Nutritionist Program. He gives us some great insights into creating, producing, and optimizing an online certification program and the essential items you need to achieve optimal success. 

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3 Lessons We Learned From This Episode 

  • (12:56) And also, I would say get someone to help you with maybe breaking you into a particular group. You know someone that will help promote you. I had that going for me. 
  • (18:06) The other thing I'll say about speaking is, I was not a shy guy, but I wasn't a public speaker when I first started at the wellness center, and I was a pretty good salesman and organizer, manager. I just started taking courses in nutrition and personal training and things as I was working at this clinic. 
  • (40:56) You will expand into that if you orientate (your new staff) them properly and train them to do their job well and set policy that they understand, that's very clear, that they can sort of perpetuate


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