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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Feb 18, 2020

What is the buyer's journey? It’s a way to visualize the decision-making process a customer goes through to make a purchase. In this week’s episode, get a clear picture of how to map out and plan marketing campaigns, sales funnels, and content for your customers. Discover the three phases and the different kinds of content you can create along the way.

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Resources Mentioned 

How To Create Content For Every Stage Of The Buyer’s Journey


The Complete Guide to Kindle SEO by my friend Tom Morkes

Storytelling Mastery Series

3 Lessons We Learned From This Episode 


  • Why knowing WHERE your customer is at can determine what content you create(4:29-5:40)
  • The ONE barrier you must push past once you’ve gained your customer’s trust (20:22-21:24)
  • How to use the ROI calculator technique to explain to prospects what it’s costing them NOT to work with you(24:01-25:09)


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