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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Aug 20, 2024

This week on the Story Engine podcast I'm talking about Information vs. Clarity. What is the difference between the two, and what do our listeners want?
 
One leads to confusion, the other leads to action.
 
I'll break that down on today's episode and show you exactly a simple shift in perspective in how you approach teaching.
 
On This Episode
  • The intention you bring to your sales process is crucial.
  • Focusing on the listener's needs and removing barriers creates clarity.
  • Excessive information can overwhelm and confuse the audience.
  • Clarity allows for action and lasting change.
  • Prioritizing clarity in presentations leads to better results.
We Discuss
 
00:00 The Importance of Intention in Sales
01:26 Information vs. Clarity in Sales and Public Speaking
03:50 The Negative Effects of Excessive Information
05:15 Creating Clarity for Action and Lasting Change
07:13 Case Study: Shifting from Information to Clarity
08:12 The Freedom and Authenticity of Clarity