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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

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  2. Tell Me More: How to Craft a Powerful PR Narrative with Jarie Bolander

Tell Me More: How to Craft a Powerful PR Narrative with Jarie Bolander

Jan 21, 2020

This week’s guest, Jarie Bolander uses Story Grid frameworks to teach business owners how to craft a powerful PR narrative that has customers and clients saying, “Tell me more.”
This electrical engineer describes his journey from founder of a digital health startup to the surprising turn of running a PR and marketing firm focused on developing stand out messaging. Discover how to create a story with a beginning, middle and end so that you can take your customer’s on a journey with your products and services.



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Resources Mentioned 

7 PR Secrets All Founders Should Know, Book

The Entrepreneur Ethos, Book

The Seven Deadly Sins of Content Marketing

3 Lessons We Learned From This Episode 

  • How to distill your messaging into one simple word that embodies what you do (14:10-16:20)
  • Discover where your unique story intersects with your industry (22:24-25:28)
  • How to ensure that your website and messaging aren’t white noise (36:03-37:58)



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