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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Jan 21, 2020

This week’s guest, Jarie Bolander uses Story Grid frameworks to teach business owners how to craft a powerful PR narrative that has customers and clients saying, “Tell me more.”
This electrical engineer describes his journey from founder of a digital health startup to the surprising turn of running a PR and marketing firm focused on developing stand out messaging. Discover how to create a story with a beginning, middle and end so that you can take your customer’s on a journey with your products and services.

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Resources Mentioned 

7 PR Secrets All Founders Should Know, Book

The Entrepreneur Ethos, Book

The Seven Deadly Sins of Content Marketing

3 Lessons We Learned From This Episode 

  • How to distill your messaging into one simple word that embodies what you do (14:10-16:20)
  • Discover where your unique story intersects with your industry (22:24-25:28)
  • How to ensure that your website and messaging aren’t white noise (36:03-37:58)


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