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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Nov 14, 2023

Today on the show I have Mike Koenigs. Mike is a long-time veteran in the entrepreneurship space, author of many books, and on a first-name basis with almost any heavy hitter well-known entrepreneur, or personality that you can think of. 

Today on the show we are going to start with Mike’s story which really leads into a bigger philosophical discussion around leadership. Then we will transition into the art of the referral party which has been one of my favorite tools to develop new connections and build new relationships that I have been using in the last year that has absolutely transformed my business and Mike is the mastermind behind it all. It is a huge honor to have him on the podcast. 

In This Episode:

  • Great marketing is just great storytelling where we are triggering feelings, words, and meaningful things that we have shared amongst us. 

  • The best thing you can do is start building a network and find effective ways to connect people expecting nothing. 

  • If you want to really accelerate your super powers right now, spending a little time with AI is going to make you even more effective at everything you do. 

  • And so much more!!!

Connect with Mike Koenigs: