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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Feb 20, 2024

Today on the show we have Michael Buzinski. Michael is the author of the Rule of 26 and a master of the art of fractional CMOs. We are going to discover what exactly the Rule of 26 is when it comes to marketing and craft a story of the power of this rule in Michael’s own words and experiences. 

In This Episode:

  • Fractionals are part-time people giving full-time service because they have systems that allow them to create the output of a full-time person without always having to be there. 

  • The Rule of 26 is a concept that I created to help entrepreneurs understand what marketing is all about. It is all based on key performance indicators (KPIs).

  • When we look at marketing most of it is done online now. We need traffic to our website, conversions, and average revenue per client is a huge revenue mover. 

  • And so much more!!!

 

Connect with Michael Buzinski: