Apr 21, 2020
The Value Blindspot is something
that happens to most experts in their journey growing their
business. We spend years honing a skill, building a community and
creating a new understanding of the world. The problem is because
of the new "expert" lens we view the world with, we lose the
ability to communicate with our customers on a level that works for
them. In this episode, we're going to learn what it looks like to
have a value blind spot and how to get out of one.
- How learning the difference between problem-solving and results-based communication can make a huge difference in your marketing.
- How to dig deeper into your customer's stories to understand what they need.
- How to "get out of your own head" when it comes to your story.