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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Aug 3, 2021

On today’s episode, we have Amanda Jaeger. Amanda is a news anchor in Little Rock, Arkansas, and co-host of a TV show called Eat it Up.  Today we are going to be talking with Amanda about journalism and social media. Amanda is a well-established news anchor and a TikTok influencer. The attention, clout, and momentum from her social media channels are benefitting the news channel and her professional career. 

Using social media and sharing your own voice in the world of journalism can be a little bit controversial.  There are expectations that you should minimize your own voice and your own personality in order to allow the stories you are telling to come through more. One of my favorite things we discuss in this episode is actually how to choose the right controversy to really plant a flag in.  Understanding a good controversy can really draw a lot of attention to you, get people really resonating with you and your message if it is in just the right spot.  So we are going to talk about that and how she balances her career as a professional anchor, TV host, what she does on social media, and some of her strategies for how she has grown her audience on TikTok that you can start using in your business right away.  

In This Episode:

  • If you keep trying and go all in, amazing things can happen.
  • It is really understanding what people are coming to those platforms for. Craft the content based on that. 
  • Keep your TikTok videos short initially. Try different ideas and see what people are interested in. Find a way to make TikTok trends work for the message you are sharing. Recreate videos with your own spin. 
  • And so much more!!!

Connect with Amanda Jaeger: