Preview Mode Links will not work in preview mode

The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Mar 2, 2021

In this episode, we are going to be talking about why your story is the foundation of your business.  There is nothing more foundational to your business.   

When you have this story at the core of what you are doing, it starts solidifying and making everything easier in your business.  You need to have a great story in order to have a reason to get up in the morning and do the work you are going to do.  You need the right story to be able to attract the right customers.  Your story will become the core driver for all the things you do.  

In This Episode:

  • When you have this story at the core of what you are doing, it starts solidifying and making everything easier in your business.
  • A great storyteller can guide a listener to their truth and the vision for the next step they need to take.   Your process as a coach starts long before the person is signed on.  
  • A proprietary process is essential because it creates a framework for how and when you tell your story.  That is going to make telling stories much easier and straightforward.   
  • And so much more!!!