Apr 16, 2019
Hello and welcome to the Story Engine podcast, my name is Kyle Gray, and today on the show we have Jenn Scalia. Jenn is a prolific content marketer and social media marketer, and she has some very simple, yet incredibly powerful, systems to grow a social media following, build up a list from that following, and consistently be making offers to that list; which means a profitable business.
Key Takeaways
[1:59] How Jenn started her business
[4:28] Leveraging free resources to obtain a following
[6:33] How to move out of your comfort zone and become more visible
[10:20] How to sell through email
[14:50] Jenn’s process for writing engaging emails that her subscribers love
[16:53] The type of content that creates the most engagement
[19:08] Jenn’s systems for repurposing content
[23:41] How to manage social media notifications and stay sane
[26:55] How to utilize a virtual assistant to manage your following
[30:10] What type of social posts work the best
Links and Resources Mentioned in this Episode
Six Figure Success Mindset Mini Course
Free Guide: 30 Ways to Position Yourself as the Go-To Expert in Your Niche
Jenn’s Book: Your First Six Figures
Transcript
Kyle Gray:
There's a lot of wisdom into her marketing methods that she's going to share today, and I get really excited and ask a lot of deep dive questions, so if you're looking for actual marketing tactics, you're going to love this episode. Without any further ado, let's hand it over to Jenn. Jenn, thank you so much for joining us today.
Jenn Scalia:
Hello, I am excited to be here with you.
Kyle Gray:
Now you are going to teach us a lot about visibility today, and I'm really excited to dive into this. You mentioned just a few things before we hopped on the recording that I can't wait to explore, but first, to open up this episode, I wanted to ask you about a kind of a formative or defining moment in your life that really has led you to what you're doing today. And then from there, tell us kind of who you are and what you're doing and how you're making an impact in the world.
Jenn Scalia:
Awesome. Yeah, I actually really love sharing my story and that part of my story. I started this business because I was actually laid off from a job that I actually loved, and I think it's funny because I feel that entrepreneurs may like want to leave their job, or they don't like their job, and I actually loved my job. And I ended up getting laid off and actually got mad, and I was just like, "Man, I don't want anybody else to dictate my future anymore, how much money I can make, or whether I have an income, so I'm just going to do whatever I was doing with this company, online."
Jenn Scalia:
And that really was just the shift for me, so I had worked for a casino, a huge casino in Atlantic City, New Jersey; not sure how many of you guys are familiar with that; and I was doing all of their social media and marketing. So I was, legitimately, getting paid to be on Facebook and Instagram for 40 hours a week; so I really loved my job. I got to do a lot of behind the scenes stuff where I was like even going to their shows, and the concerts, and taking photos; I mean, I really liked it.
Jenn Scalia:
So when I got fired, really got laid off, and I was like, "Oh man." I was so mad that I was like, "Well, if I could do this for the major company, of course, I can do it for a small company." So that's kind of how I transitioned. I just really started as like a freelancer doing marketing and social media for small companies that were in my local area.
Jenn Scalia:
And then from there, it really has been a roller coaster ride, but a really, really good roller coaster ride. And just growth after growth from there, just seeing the opportunities that I had from going from just a freelance social media and marketing person to building up a real coaching business, becoming an influencer online, building a list of 25,000 people. I have an audience of over 100,000 people through all of my social media networks and, yeah, I've just grown so much over the past four years, and I'm excited to share a lot of the things that I did to get there and how I did that.
Kyle Gray:
Yeah, this is all really exciting, and I love just the power of some of these things that you really have created the source that you can actually market to through email, but starting with social media and offer a lot of different programs, and I wanted to dig into that. But first, I wanted to hear you mentioned you've got this large following, I'd love to know just a little bit about kind of what you're doing on a day to day process, right now, to cultivate this following, engage them and, yeah, some of your offers and systems. What does a day in your business look like?
Jenn Scalia:
Absolutely. So I kind of want to go back a little bit because I'm not sure where the listeners are, but when I started, I didn't have capital. I didn't have a lot of money, I couldn't invest in Facebook ads when I first started so, I really utilized, and leveraged, and took advantage of the free resources that I had which were social media. I started on Instagram, and it was so funny now that everybody's on Instagram, I think, "I was on Instagram five years ago." And Instagram wasn't a big thing when I first started, and so I really leveraged Instagram from about 25,000 followers over there ... Actually, you know what? It's way more than that. But yeah, I really just started using Facebook groups, my Facebook page, Facebook live streams.
Jenn Scalia:
I started doing challenges online, which we can dive deep into that strategy, as well, if you'd like. And that's really how I built my audience, organically. One of the other things I did was a lot of stuff like this, I have been on over 150 podcasts being interviewed by other people leveraging their audience, getting in front of their audience through podcasting and also guest blogging. So actually all of those things I still do today, because they were effective and they work, except now I do add in a little bit of the paid marketing with Facebook ads.
Kyle Gray:
That makes a lot of sense. Can you tell us kind of a foundational thing that you mentioned, to really be successful in all of these is to have a good mindset for visibility. If you want to be out there and putting your name out there on Instagram, on Facebook, and being this visible in so many different ways, how do you have to approach that, psychologically, and what are some of the common hang-ups that a lot of people have that you can speak to in this area?
Jenn Scalia:
Yeah, absolutely. And I struggle with this myself because (A) I'm an introvert, so a lot of people actually don't believe me when I say that, but I'm a super introvert. In my previous jobs and everything that I've done before I started my business, I was always the ‘behind the scenes person’, I was always someone's right-hand man or woman. So I wasn't used to putting myself out in the forefront, I wasn't used having to be the center of attention. I even remember struggling with thinking that I had to put my face on the banner of my website. I was just like, "Wait, what?" Because I just wasn't used to that.
Jenn Scalia:
So I find that a lot of people, especially if they're coming from a corporate background, educational background, things like that, they have a really hard time putting the focus on themselves; and mainly because we're just taught not to do that, traditionally. And this type of business where we're online, and we're marketing our stuff through social media, and all of these all my resources; it's much different.
Jenn Scalia:
So the biggest hangup is really ego. It's ego, it's thinking like, "What are people going to think of me? What if I say the wrong thing? What if my old boyfriend sees this? What if a colleague from a previous job sees this? What if my hair doesn't look good? What if I say the wrong thing?" Mainly the biggest hang up is people thinking that they're going to look stupid, and so they just don't do the things that they're supposed to do to get themselves out there; that's really what I find.
Jenn Scalia:
And like I said, it really boils down to ego and what we think other people are going to think, and that's what I find that holds a lot of people up with being really visible online. And then some people can actually say, "Okay well, yeah, I'll start posting offline, or I'll start putting stuff online." But then they're not actually 100 authentic, they're not 100 percent themselves, they filter themselves; again, this goes all back to ego.
Jenn Scalia:
And having to overcome that is really ... If you can overcome that, that is really going to be the start of everything amazing in your business. Really getting out there, really putting yourself out there, and not caring what people think of you, and really just going out there and sharing the message that the world needs to hear.
Ditch your ego and stop caring what other people may think, and put yourself out there authentically.
Kyle Gray:
What's kind of a practical step that somebody could take? What's one small way that somebody today could just be a little bit more visible and try to overcome some of those challenges?
Jenn Scalia:
So one of the things that I always tell people is, "Focus on your strengths." We all have strengths. Some people are really, really great at writing. I'm really good at writing so, for me, that is what I started with. It was like, "Okay, let me write blog posts, let me write newsletters." Because I knew that I could confidently share my message, I could confidently even make offers through writing.
Jenn Scalia:
Some people are just stars when it comes to video, and being on a live stream, or doing a YouTube video; so really understanding your strength is going to be the best thing. So if you're new to being visible, don't also try to step outside of your comfort zone and start something that doesn't feel good. So always start with your strength, first, then you can get really clear, then you can get really used to sharing that message, and making offers, and asking for the sale, and things like that.
Jenn Scalia:
And then you can kind of move into different methods of sharing your message, whether it's audio like podcast, writing, videos, speaking on stages to an in-person workshop, and things like that. So definitely find your strength and leverage that strength.
Kyle Gray:
So something you mentioned a couple of times in that, which I want to dive deeper into is making offers and finding the sale. And you mentioned that you are really good at making offers through emails, and you are also selling products that are high ticket products that are more expensive than what the traditional knowledge would say. I think that's pretty common philosophy that most people think if you want to sell a product of more than $1,000, $2,000, then you're going to need to have a sales call; but you're making these over email. Can you tell us a little bit about how that works?
Jenn Scalia:
Yeah, and I wanted to start by saying that I was really bad at this, at first. I was really bad at asking people for the sale, I was really bad at putting myself out there when it came to making an offer or asking someone to coach with me. I mean, for the first year of my business, I didn't even have a 'Work with me' page on my website because I didn't want to get rejected.
Jenn Scalia:
And, again, this goes back to some of the mindset stuff that I was saying with the ego, and it was like, we're so scared of rejection, we don't even want to make the ask. But if you have a business, you have to make money, and in order to make money, you have to ask for the sale. And so I really got into this habit of just always starting to make a CTA on my email. Sometimes it was directly to buy something, and sometimes it was just, "Follow me on Facebook." Or, "Watch this live stream." Or, "Listen to this podcast that I've been on."
Jenn Scalia:
But I kind of started slowly with what, I say, training my audience to always expect to do something when they receive an email from me. So I think that that was ... One of the key things is that my audience knew that every time they would get an email, there was either going to be an offer in there, whether it was for something free like a webinar, or join a challenge, or directly to buy a new product that I had, or join a membership that I had, or reach out to me, or reply to me. So that was number one is just getting your audience use that.
Jenn Scalia:
I think what a lot of people do when they start an email list, is they get their audience used to getting value from them, which is good, but a lot of times its just value and inspiration, but no action. And so what happens is, when you go to make an offer, or you go to create the sale, that's ... again, the ego gets in the way, and it's like, "Oh, I feel bad asking my audience for a sale because I've always just given them information." And then that's when people start to get tripped up. So that was the first thing is to start to weave in calls to action in, literally, every time that you make a post or every time that you send out an email; so that's number one.
Jenn Scalia:
And then as far as selling online, like selling through email, I think it really just boils down to a decision and saying ... Okay, for me, I didn't want to do sales calls anymore. I was just like, "Okay, I don't want to do sales calls anymore, so let me see if I can sell through email." And just like you mentioned, traditionally, I heard it as well. If you want to sell something that's higher ticket something that's over $1,000 or $2,000, people are going to want to talk to you.
Jenn Scalia:
And I believe that that's probably true if the person doesn't know you. But what I've been able to do with the email is weave in the stories, talk about myself, talk about my business, talk about my clients. The results that I've been able to get so much throughout ... And I actually send a daily email; I don't know if you want to also talk about that. That by the time I make that offer, people are already; they already know me. They know me very well, they know what I do, they know the results that I can get for their clients, so making a $3,000 to $5,000 sale online, through email or even through Facebook Messenger, is a no brainer for people; because they're already sold on me.
Kyle Gray:
When you say Facebook Messenger, are these individual one-on-one conversations that you're creating?
Jenn Scalia:
Yep.
Kyle Gray:
And are you usually typing in those, are you sending videos-
Jenn Scalia:
Oh, that's a great question.
Kyle Gray:
Are you sending voice messages? Yeah.
Jenn Scalia:
That's a great question, Voice, I do voice as well, yeah. I'll start with a text, and then I'll just get on there, and I really find that people are surprised by that, and they like that. And they hear your voice, and it just creates really almost like an instant connection with them, so-
Kyle Gray:
You can feel it a little more. It's true.
Jenn Scalia:
Yeah, yeah. So it's not just like a robot like copy and paste, "Here are the details on my offer, and here's what it is." They're actually hearing you, so yeah that's been really, really good for conversions, as well.
Kyle Gray:
Wow, very cool. And tell me a little bit about ... you say you're making all of these different offers. Are these offers that are your different products and services, or are you maybe mentioning ... because if you're ... and are you rotating these out a lot? Is it the same CTA for download a lead magnet for a month, and then maybe just peppering things in here and there? Or are you switching a different call to action, high ticket / low ticket, "Check this content out? Opt-in for this?" And how do you keep all that organized?
Jenn Scalia:
Yeah, so I am pretty much, I do everything on a whim. I find that my most impactful emails and the sales emails that gets the most conversions are ... It comes really from my energy. So I'm, definitely, not the type of person who is batching my emails, and pre-writing my emails, and doing all that stuff. I, literally, I send a daily email, and I write it in the morning, and I've tried before to write a couple emails in advance; and it doesn't feel the same to me. And I really feel like the energy that I put into the email is translated to my audience, as they're reading it.
Jenn Scalia:
They know that I'm not batching these emails, they know thought somebody else ... Like I don't have a marketing agency or somebody else writing these emails for me, but it's actually really coming from my heart to them. And that's why I feel I'm able to convert so well over email. Now, to answer your question, it's a gamut of things, it's 99 percent my offers, my things that I sell; I used to do some affiliate stuff, over the past couple years, but I've kind of stopped doing that and really focused on my offers.
Jenn Scalia:
And I have things ranging from a $27 PDF to all the way to a $24,000 mastermind. So I have, personally, a ... I have some core offers that I'm offering all the time. So I have one offer that runs quarterly, so every quarter I start beefing that up, start talking about that for about 10 days, and then I start making the offers. And then sometimes it's just a whim, where it's just like, "Hey, I want to create this offer on content creation, I want to make this offer on visibility and guess what, we're starting on Monday." And so I, basically, have a four-day window and invite people to join me into a lower ticket offer.
Kyle Gray:
What would one of those ... When you were just saying, "I just want to do something about content creation."
Jenn Scalia:
Yeah.
Kyle Gray:
And does that mean are you like, "Hey, I'm going to do a one-day group coaching call, and everybody's going to hop on, and we're going to work through a strategy." Or, "I'm going to create a course," Or, "I'm doing this webinar." What does that look like?
Jenn Scalia:
Usually, the word that I've been using ... And I don't know if this is the best way to describe it, but it's more like a boot camp or a challenge. So, typically, these offers that I'm creating that are more short term, that are spur of the moment, they're like a free challenge; which I feel like a lot of people know what a free challenge is now. It's like a five or seven-day event, and then at the end of that, people invite you to join something higher, so I've been actually playing around with these paid challenges.
Jenn Scalia:
So it's like a 21-day thing or a 30-day thing where they're getting a daily email from me with content teaching them, and then I also have a Facebook group where I'll just pop in live and teach in the Facebook group, as well. So they're very short term, but daily emails.
Kyle Gray:
Cool okay, and hopefully I'm not getting too granular but-
Jenn Scalia:
Oh no, you're good.
Kyle Gray:
This is really interesting stuff. I hope everybody listening is enjoying this. But when in a paid challenge like this, are you speaking to a specific result? Like, "Hey we're going to get our email marketing system built in 21 days, and I'm going to give you a little step each day." Or, "We're going to get 1,000 new followers." Or what do those look like?
Jenn Scalia:
Yeah, so it's a little bit different. So some of the ones that I've done, the most recent one that I've done. And, basically, that was about getting people more comfortable with being visible, so I was giving them daily prompts on things that they can go and then take and post on their own social media, or prompts for videos that they could then put out there.
Jenn Scalia:
So that one was more around list building, audience growth, and being visible online. I've done straight mindset ones where I'm specifically focusing on, "Hey, let's focus on our mindset for 30 days and see what we can create, or see what we can manifest." So they're not so specific like you're saying, like "Let's get our first thousand." Or "Let's create something from A to Z." It's more teaching, it's more like a workshop, getting people really comfortable with their mindset and with their visibility.
Kyle Gray:
And when you do things like this after they're finished, do you create a static course from them, do you repurpose the content that you create in these live challenges to also be other products?
Jenn Scalia:
Yeah. So I will turn it into a DIY-type course, so they'll get all of the content. So it's usually like ... I usually do this Monday through Friday, so let's say like the one I just did with 30 days, there was like 21 days of content.
Kyle Gray:
Yeah.
Jenn Scalia:
So I'm repurposing that into a 21-day DIY course where it, basically, just going to be through emails that people are getting.
Kyle Gray:
Maybe you could give us a ratio or proportion. If you charge so much for ... because I'm sure they vary in price, but if you charge so much for the live challenge, what fraction would the static kind of course that you repurposed create cost?
Jenn Scalia:
Oh, that's a really good question; I would say probably about 50 percent. Actually, the one that I just did was $297, so I would probably sell that for maybe like $147. If I was feeling generous, maybe $97 but somewhere in that range; so I would say about half because I'm not in it. So I'm not there to coach them, I'm not there to encourage them like I was in a live setting.
Kyle Gray:
Yeah, of course, and that makes a lot of sense; but that's still good value. And then do you have kind of ... you're saying you're doing a lot of emails and these do seem spur of the moment but do you have automation or any kind of ways that people might be able to come across these things again so that you are, consistently, making offers like this?
Jenn Scalia:
Yeah, so definitely from my blog post. So not every newsletter that goes out turns into a blog post, but most of them do. So just a straight sales email, that it doesn't get put as a blog post. One that I just sent out yesterday was just an invite to a webinar that I'm doing so; obviously, that doesn't turn into a blog post. But if I'm doing a newsletter, where I'm giving lots of value, giving lots of content, I have my VA just turn that into a blog post and then, from there, is where we have content upgrades and flyers, and things like that.
Kyle Gray:
Okay, so this sounds like this is a little bit different. I've typically created articles and then built emails to promote the articles, but this is creating right from your email list.
Jenn Scalia:
Yeah.
Kyle Gray:
So tell me a little bit about what this content creation looks like, and it seems like you're able to start with an email and then repurpose it into content for all your different social media platforms and soon to be podcasts, I'm sure. So tell me what that content creation process looks like.
Jenn Scalia:
So, like I mentioned, the daily emails are usually something that's inspired. I'll wake up, and I'm like, "Okay, this is what I need to talk about." I do have a list, it's funny because I do have, literally, Google Docs upon Google Docs of ideas of things that I want to talk about. But like I said, I find that when I'm writing that email, it's usually about something that's currently happening from a conversation that I recently had with a client; so the concept comes from my life and my business.
Jenn Scalia:
There are conversations that I've had with people, I run multiple groups right now, like group coaching, so stuff that's happening in there, things that I see coming up a lot, things that I'm seeing in my newsfeed. So it's all very relevant, and it's all very tangible in the now, and that's where I create my newsletter content from. And then, like I said, I will take that and turn that into a blog post and then if I get a lot of interaction on something ... Like the reason why I did that boot camp was because people kept asking me for it. They were like, "We want to know how do you do the things that you do, how do you become so visible, how are you building your audience, how are you building your list?". And so, that came because people were asking me for it.
Kyle Gray:
Okay, so you're getting these questions, people are asking me for things, you're active and all these groups, and you're a huge influencer. I'm not that big on social media, but I go on Facebook these days, and I see ... it's been a couple of hours, God forbid, like a day and then there's like 70 notifications or something like that. And a lot of them, these days, they're just adding on, they're not even like ... it's like somebody else posted in some group, and now I can't handle it.
Jenn Scalia:
Yeah.
Kyle Gray:
How do you process all that information, because I'm sure there's like 16 times more of those things and you have to manage all ... This is organic, and you're doing this on a person-by-person level on Messenger versus on all these groups. How in the world do you take care of all those red bubbles?
Jenn Scalia:
So first is all the notifications are turned off from Facebook. So I do have a Facebook app on my phone, but I don't get the notifications until I actually go into the app. So that's number one because otherwise, I'd probably be checking the bubbles every few seconds; so that's number one. I turn off all notifications for any group that's not mine. So, obviously, if I'm running a group program, I want to know when my clients, my students are posting stuff; but yeah, posting from other people's groups, I just turn everything off.
Jenn Scalia:
You can go right into the notification settings, you can still remain in the group, so if you want to go into the group on purpose, or with intention and I check out what's going on in there, you can, but you're not getting a notification every time somebody posts in the group, and that becomes really annoying. The other thing is, if I comment on somebody else's video or post, I immediately turn off the notification on that post, as well. Because when you comment on somebody's status, or you comment on somebody's live stream, everybody that comments after you, you're also getting that notification of like, "Oh, Jenn also commented on that status."
Jenn Scalia:
And so I immediately, once I say what I need to say, I immediately turn off the notification on that; so that's just become a habit to make sure that I'm turning off those notifications. Now, there are some notifications on Facebook where you can say, "Stop getting this notification from this person." So I'll do that as well. Actually, the ones that really annoy me are event invites, because nine times out of 10, I'm not attending the event or whatever it is you're inviting me to, and I have not found a way to turn those off-
Kyle Gray:
Oh no.
Jenn Scalia:
So that's really annoying. But yeah, immediately just turn off all the notifications from any group that you're in besides your own, of course, and once you comment on somebody else's thing, turn that notification off, as well.
Kyle Gray:
It's almost like kind of pruning a garden because it's not something ... There are, unfortunately, no simple our broad way to do it, it's just always kind of keeping that maintenance up to keep from being totally overwhelmed.
Jenn Scalia:
Yeah, even just doing the group portion of it makes a huge difference. I noticed that my notifications probably cut in half, just from the group notifications and that's something you can do, immediately, if you join a group or have your VA go through and turn the notifications on or off on all the groups. And one of the other things too is, for example, I've done what we call 'Ladder posts.' I do usually do them in my Facebook group where I'll say, "Hey, I just created this new audio on how to create an aligned offer, if you want it, let me know."
Jenn Scalia:
And I'll get like hundreds, literally, hundreds of people that are like, "I want it, I want it." So I'm getting a notification for each one of those and, typically, I'm either commenting under each person's post and/or sending them a private message; and that I actually do have my VA help me with.
Kyle Gray:
Oh.
Jenn Scalia:
So she'll go in, and she'll log in as me, and she will send the messages for me and make comments for me.
Kyle Gray:
That was going to be my next question because you do want to keep this organic. What are some times where you use your VA and sometimes when you don't? And I would love to hear that in situations like that, or in repurposing your content and publishing. Where does the VA come into play?
Jenn Scalia:
Yeah so, definitely, that type of stuff where it's more of a mass thing where lots of people are asking for the same thing, I'll usually write up the response, send it to her and say, "Hey, can you send this to people?" Which is really cool, because I actually just did that, and people are responding back to my messenger like, "Oh thanks." And, for me, then it's very easy for me to just say, "Oh, you're welcome." From me personally, but I don't have to reach out to 50 different people, and send them the link, as do whatever has to be done.
Jenn Scalia:
So in cases like that, she manages my Facebook fan page inbox to see if there's anything that I actually need in there. Even my email, so I use a company called Groove; I'm not sure if you've ever heard of it. But, basically, all the emails get filtered into Groove, and then from Groove, my VA can determine, "Does Jenn need to see this email, does this email have a client, is this SPAM, is this something I can handle?" And if it's something strictly for me I'll just get a notification that, "Hey there's an email for you."
Kyle Gray:
So-
Jenn Scalia:
So it helps me with that.
Kyle Gray:
That's awesome. I just have to get a shout out to Groove, because I think that they are the best software-
Jenn Scalia:
They're awesome.
Kyle Gray:
As a service startup blog out there. Alex Turnbull is like the gold standard for who I want to be like as a content marketer. Alex-
Jenn Scalia:
Oh really, that's awesome.
Kyle Gray:
Very high-quality stuff, yeah I like them.
Jenn Scalia:
Yeah, I've used Groove for a long time, and I'm very happy with it. It's easy to manage emails, and you can even have canned responses in there, it's just a really, really awesome software; so we utilize that. And then for the creative pieces, I create my daily email, put it in a Word document, send it to her, she uploads into my InfusionSoft, makes it a blog if it's blog worthy, and then we also repurpose that for my Facebook group, as well. So we'll just turn it into a Facebook post versus a newsletter and then post that.
Kyle Gray:
How about the visuals? Are you doing stuff in Canva, or is that your VA?
Jenn Scalia:
Yeah, not so much. I'm actually looking into a company right now to do that for me. So yeah, we're not gonna be able to handle that on our own, I actually have a very ... I call it 'lean but mean team.' So I don't have a lot of people on my team. And, yeah, we have a lot of stuff on our plate, so I definitely need to outsource that.
Kyle Gray:
Okay.
Jenn Scalia:
Actually, you know what? I just signed up for Design Pickle.
Kyle Gray:
Nice.
Jenn Scalia:
I just remembered that I just did that today, so I'm going to test them out and see if that's something that we can use for just creating banners and things for webinars and promotional materials.
Kyle Gray:
Yes, I also know those guys and, yeah, have always been ... they're brilliant. Okay, so then I want to dig into this a little bit more. Where do you draw the lines, what is the Jenn tasks, what are the dream team small team tasks, and what are the outsourced tasks? Where is it really important to have your elite small team working versus ... so visuals as a delegate-able one, which is kind of interesting to me, especially if you mentioned you have a big presence on Instagram. And I'm sure there's still probably a little bit of each thing at play, but tell me a little bit about that.
Jenn Scalia:
Well, I use a lot of selfies; the selfies sell. I actually was going to do a live stream on that, "How to make money from a selfie." So a lot of my posts and things like that, I'll just use a picture of me, so I don't have to actually create a graphic, specifically, for that. So those end up getting a lot of traction because people are seeing ... they're seeing me versus an image with pretty fonts and colors and things like that; so I do use that.
Jenn Scalia:
But really my only tasks ... The only thing I want to do is create and serve my clients, and show up, so I say create and present. So I'm the one creating the content, I create all my own content, I even do my own sales pages, I just feel like that's really my strength is writing and producing content. I want to serve my clients, my paying clients, people that are in my membership, people that sign up for my high-end courses; I want to serve them. And then the last thing is just showing up on social media as far as live streams and things like that; obviously, I can't outsource that.
Kyle Gray:
Yeah. Well, that's really cool. I feel like we've explored such a broad array of things, but-
Jenn Scalia:
Yeah.
Kyle Gray:
It's all been really nicely organized in kind of this strategy that I think a lot of people can benefit and then grow from. Jenn, I've had a lot of fun digging into it too, this has been a really deep and nerdy marketing that, I just I love getting into the flow of these things sometimes. So, thank you so much for coming.
Jenn Scalia:
Yeah.
Kyle Gray:
Do you have any closing thoughts that you can share with us and then also, where can we go to learn a little bit more about you?
Jenn Scalia:
Absolutely. So I was just gonna say that this is something that I also come across a lot with working with people on the mindset is, it sounds like a lot, a lot of this stuff that we talk about sounds like, "Oh my gosh, can't do all that stuff." And, for me, it's like this stuff is so easy; it's easy because I'm in love with what I'm doing. I'm in love with my offers, I'm in love with my message, and I just find that when it becomes difficult for people, it's because they're not in love with what they're doing, there's some kind of misalignment, there's something that is not feeling good with their messaging or their marketing or things like that.
Jenn Scalia:
So always just make sure ... I call it the 'Feel good philosophy'; make sure that you're always feeling good because when you're feeling good, it's not going to feel like work. And yeah there might be those little tasks that you have to delegate or whatever but, for the most part, when you're creating content, you're putting yourself out there, and you're sharing your message, that should feel really good and that should be really easy; and if it's not, then I'd like you to evaluate why it's not.
Kyle Gray:
That's beautiful. And tell us where we go to learn more about you and check out what you're up to.
Jenn Scalia:
Absolutely. So, the good thing is that I am Jenn Scalia everywhere because apparently there is no other Jenn Scalia.
Kyle Gray:
That's so great.
Jenn Scalia:
And that is ... And that's Jenn with two 'Ns.' So yeah, every platform that I'm on, I have Jenn Scalia. The only place I wasn't able to get Jenn Scalia was on my Facebook page URL. So the actual link for my Facebook page, it is just JScalia, but if you search 'Jenn Scalia,' it's going to come up. But yeah, every everywhere else it's just my name.
Kyle Gray:
Beautiful.
Jenn Scalia:
Oh, you can search for me, find me whatever platform you're on, and you like to communicate on, come find me there. My website, of course, is JennScalia.com, and then I do have a Facebook group, and that is JennScalia.com/pride.
Kyle Gray:
Jenn, thank you so much for joining us on the show today, it's been a pleasure.
Jenn Scalia:
Thank you, I've had so much fun.
Kyle Gray:
Thanks for listening to the Story Engine podcast. Be sure to check out the show notes and resources mentioned in this episode and every episode at TheStoryEngine.co. If you want to tell better stories and grow your business with content, marketing, and copywriting, be sure to download the content strategy template at contentstrategytemplate.com. This template is an essential part of any business that wants to boost their traffic, leads, and sales with content marketing. Thanks for listening, and we'll see you next time.