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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

May 3, 2022

 

Today we are talking about 80-20 Ecommerce marketing, particularly email marketing and we are going to be chatting about that with an expert in the field, Adam Moody.  Adam just recently released The 80-20 Ecommerce Marketing Playbook which is a small, very highly distilled book with the essentials for what you need to really grow and scale an Ecommerce business in 2022.

We are going to be breaking down a lot of the details of what it takes to run a great Ecommerce business so if you want to improve your emails, conversion rates, and SEO then this is going to be a highly tactical great episode for you and I recommend checking out the book as well. 

In This Episode:

  • Always keep in mind, what is the benefit to the reader? If we can’t answer that question quickly then we need to reevaluate what we are doing. 
  • If you can write two emails a month to your list and they are good and well-received then do that. Consistency and quality are important.
  • We need to be reviewing the four or five metrics that really provide results on a monthly basis. 
  • And so much more!!!

Connect with Adam Moody: