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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Apr 19, 2022

Today we are going to talk about the anatomy of a high converting presentation. Before I dive into that I want to share that I have started up a group program called Story Pro. Over the course of a month, we are going to be creating a high-converting signature talk. 

This is a high-level view of what a great presentation is and is made up of. In this episode, I will give you an idea of what a high-converting presentation does and give you a sample of what it is like to be in Story Pro. This is going to be action-packed and jam-packed with good information that will change how you think about a presentation forever. 

In This Episode: 

  • There are three key ingredients for conversion. The first is trust and understanding. They need to feel a trust for you and a feeling that you understand them.
  • A presentation is a series of small choices. The first choice that somebody is going to make is should I listen to this. 
  • We really want to change their perspective on the problem which opens them up to new possibilities and new opportunities. They need a new way to solve the problem.
  • And so much more!!!