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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Feb 21, 2023

Today we are going to talk about what salsa can teach you about high-ticket sales. Several times in my life I have taken dancing classes. Partner dancing is not something that comes naturally to me. In fact, it is pretty stressful and awkward. 

With a partner, I am pretty stiff when I am dancing but I am the lead so I have to indicate when we are starting and where we are going. It is a lot of responsibility to be the lead and if you are not clear and confident it is hard for your partner to respond to your movement.  A good lead can subtly guide a follower and instantly make them better. Wouldn’t it be good to have a lead like this in dancing and other situations like finances, sales, and eating right? What would you want to instantly and clearly be better at?

In This Episode:

  • A good lead in storytelling will help you shine on the stage. 

  • With a few good prompt questions, a simple storytelling framework, and the experience of a trained ear, we can create a story that can fix in a day what has been a problem for years or create an entirely new presentation. 

  • For new and aspiring speakers a good lead can cut the learning curve from years to weeks maybe days crafting a message that resonates with your audience, and your ideal clients, and supports your vision and business goals. 

  • And so much more!!!