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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Feb 14, 2023

Today we are going to be answering a very important question. Should we create a new keynote speech or signature talk? There are certain crossroads at every entrepreneur’s, coach's, and visionary’s journey where this may or may not be necessary. It takes a lot of energy to create a new presentation to spill your thoughts down to something you can use reliably in about 30-45 minutes over and over again to be a high-converting tool. 

There is a certain lifespan to a good presentation or keynote and many great coaches, visionaries, and leaders are not quite aware of this lifespan. I am going to break down four different key moments when it is time to decide if you should create a new presentation. 

In This Episode:

  • There is a certain lifespan to a good presentation or keynote.

  • It can be difficult for new and experienced speakers alike to know when is the right time to create something new. 

  • The origin story is about the problem that your offer solves. So if you have a new offer you are solving a new problem and you need to describe the origin of that problem in your life. 

  • And so much more!!!