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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Jun 9, 2020

On today’s episode, I am talking with Jake Jorgovan. He is one of the elite few that have returned to the show for a second time because they have something that I just think is so interesting that I just had to bring him back again so we can dig a little bit deeper. We are talking about coaching skills as a way to uplift and enhance your team.    

Jake is a creator and entrepreneur, and he enjoys building things. He has two companies, Lead Cookie and Content Allies. Lead Cookie is a done for you human-powered outreach company. They run LinkedIn email and phone outreach campaigns to set appointments for their customers with their target prospects. Content Allies is a content marketing agency focused on thought leadership content. He runs his businesses and works on many other projects all while traveling the world.

Jake shares some incredible insights that have helped me, my business, and how I personally lead. I know that it will help many other leaders out there as well. 

We discuss:

  • To lead others and be a coach you have to lead yourself first and be a quality person and individual that people want to work for and follow.       
  • It is important to learn your team’s strengths so they understand their strengths, but also you understand how you can best work with them.  
  • Your business is a reflection of yourself. If you are steady, show up, do what you say you will do, you’re honest and open, people learn to trust you.