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The Story Engine Podcast: Where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Jan 12, 2021

On today’s episode, I am talking with Angelo Sisco.  Angelo is the founder of Alpha Hippie, a podcast, lifestyle brand, and coaching program that is helping men in their 30’s really connect with a deep purpose and essential strengths within themselves. We are going to talk about his transition out from working in an intense and competitive Crossfit industry to now working in a brand that emphasizes and makes a ton of room for his creativity, play, and fun.  It is a business that lights him up and the work he does and how he does his work.  Today you are going to get to hear what it sounds like to have a deep level of experience and understanding of who your customer is, how to serve them, and how that shows up as a strategy.  His goal is to make sure that all of his clients are home run clients.  

On October 15th, 2002, Angelo Sisco was involved in a hit and run motorcycle accident that changed his life forever. In an instant, he went from being a 20-year-old entrepreneur to someone fighting to save his leg and his way of life. After 8 surgeries, two months in a hospital bed, 5 months of daily rehab, and the encouraging news from his doctors that any kind of athletics is permanently out of the question, Angelo fell into a deep depression. In 2009 he discovered CrossFit and everything changed once again. He had a new focus. He had a new purpose. He lost 100 pounds. In 2010 Angelo opened O’Hare CrossFit and then CrossFit Harwood Heights, his second gym, in 2015. Angelo has consulted over 400 affiliates worldwide, co-founded Lifestyle Nutrition, is an international speaker on how to succeed as an affiliate owner while coaching 2 CrossFit games athletes in the 2018 season.

In This Episode: 

  • You have inspirations that are guided by your passions, the ability to put in time and effort, and then allow it to bloom.    
  • Creativity is curiosity and play combined.  We are all here to create in one shape or form.  Art is our expression of what we love. 
  • Make it a habit of investing in yourself with your time and money.  
  • And so much more!!!

Connect with Angelo Sisco: